Everything revolves around marketing – it always has, just in slightly different forms. A good marketing campaign that brings results is crucial for every business, including a retail business. It’s not just about promoting on social networks, you also need to take some other, maybe not so obvious steps. For example, you need to take into consideration your buyers and reward their loyalty by giving them coupons or discount cards, or some small tokens of gratitude. In order to be able to promote a product, you need to show it in the best light, by taking some great shots. To attract attention and new customers, your window display should be amusing as well as updated regularly. Including blogging and copywriting can also be beneficial for your business. To learn more about how to market your boutique, keep reading.
1. Use the power of social media
Useful ways to promote your shop start with the most obvious one – a powerful tool of today –social media. It’s important to note that it takes time to build yourself online successfully and to get many followers. The most popular social networking sites include Instagram, Facebook, Pinterest, Twitter, YouTube, and many others. However, it’s not enough to just be there, you need to take some steps. For example, you can write interesting posts from time to time, ask questions, highlight products, or post photos of the products you’re selling. You can also hold different kinds of contests on social media and organize giveaways. There is also the possibility of using paid marketing for this, or paying an expert to do it for you. These are just some ways you can use the internet. You can also use email marketing to remind your customers about you. Consider all the things you can do, make a plan, start advertising and the results will come shortly after.
2. Reward loyalty
It’s essential to show your customers that you care about them and that you appreciate their loyalty. How can you do that? Well, by rewarding them with some gifts such as coupons and discount cards. You can also hand out some small gifts with every purchase they make, such as sweets, magnets, or something alike – customers do appreciate that. You can create personalized promotions with today’s technology. When you initiate this kind of loyalty program and reward your customers, they are sure to come back and shop at your store.
3. Make some great photographs
In order to be able to make a great sale, you need to have outstanding products. What’s more, you also need some stunning photographs that display the beauty and quality of the items you’re offering. That’s why it’s important to consider this feature carefully. Organizing a fashion photoshoot requires you to think about other things besides the clothing items you want for the photo-shoot. That means thinking about the perfect venue, the right model, a professional photographer, and of course to consider your style and a theme. As far as the location is concerned, it is the basic setting for your photoshoot so it must be a perfect fit. It can be a space that you can rent or perhaps you can take a photo-shoot in some small, not so busy street. As the model will represent you and your business, it has to be someone who goes well with your style. Some other options include popular influencers. Don’t forget to check out some portfolios of photographers in order to find a suitable one. Make sure you are clear with your ideas and aim by communicating through photos you aspire to or that inspire you.
4. Give discounts from time to time
This is an important marketing strategy. Even though it might seem that you’re losing money by putting some things on sale, you’re actually investing in getting some new customers. Many people, especially women, like to get things for less money. Some people even wait that a certain item is marked down so it is at that point that they buy it. As for clothing stores, transitioning to a season is the perfect time to put the things from the past season on sale, as otherwise, you’ll end up wasting those clothes as well as money. You certainly don’t need items occupying precious space and collecting dust.
5. Maintain an interesting window display
Your window display should be appealing in order to attract people to it. If they like your window display, the chances are that they’ll enter your store as well. You can use your window display to show off some new items in your collection or to notify the customers about some ongoing promotions and discounts. You can achieve so many things with your window display. It should convey what you’re selling.
6. Consider blogging and copywriting
Blogging and copywriting are two skills used to connect to customers and to engage them as well as get them thinking about your business and products. The point of the blog is to provide readers with useful and practical information. Blogs are not only great for building up emotional rapport but they also affect search engine optimization – which is key for attracting the right people to your website. Another essential feature is words imagery on your website. Copywriting helps in making your name memorable.
7. Make your packaging exclusive
The packaging is also a part of your business. It’s not all the same as how you choose to pack it. By having custom packaging with your brand name printed on, the customers are more likely to share a photo of it on social networks. You can then use these posts as social proofs, which is also an important feature in building trust with customers. Presentation is the key, so make sure it’s stunning. You also need to think about the environment, so consider some recyclable options.
Before you start advertising your business, it’s important to take into consideration all the factors. Learn about all of them and then make a plan on how to implement them. Remember that success can’t come overnight, you must invest your time, effort, will, money, and patience in order to get to the place you want to be at.