Flyers are an affordable and effective way to promote all types of businesses. Direct Marketing Association?s survey showed that 48% of the flyer recipients act directly on the advertisements, either by requesting added details or by visiting the business.
Flyer printing doesn?t require a lot of money. But you have to make sure that you are designing a flyer that is attractive and stands out in the crowd. If you are not sure how to do that, you can follow the tips given below.
1. Pay Attention to the Headline
The flyer headline is the first thing that your potential customers will notice in the flyer. A good and snappy headline is everything when it comes to grabbing the attention of potential customers. So, make sure that you dedicate some time to think about the headline for the custom flyer printing.
The title has to be short and straightforward. Your customer should know what they are going to find within the flyer. The headline is the point where you sell the offerings.
2. Use Attractive and Striking Graphics
No need to add too many images to the flyer. Instead, add one high-quality image, A large image can have a better impact than several smaller images. You can add an attractive illustration or photo that will grab the attention of your audience and will create a mood. Make the image the focus of the die cut flyer. This will help in drawing the readers in.
Sure, you can get stock photos over the internet but it is always better to design or click a few original ones. This will go a long way in building credibility for your brand. After all, you want your potential customers to pick up the flyer and read it. The images should be of the highest quality.
3. Highlight the Benefits or the Main Points
The main aim of any flyer is to inform and promote. You can use them for promoting an extensive range of products and services. In fact, it can also be used for promoting an upcoming festival or event. You can use the flyer for promoting the benefits the users of the products or services can enjoy. Remember, you need to give your customers reasons to choose you over your competitors. All you have to do is highly the most important points.
4. Use Fonts that are Easy to Read
When it comes to the fonts of your custom die cut flyers, avoid being too creative. It is crucial to make sure that your potential customers can read what has been printed on the flyer.
Moreover, you need to limit the different styles and sizes of fonts you use for your flyer. Avoid choosing over two fonts for your flyer. Use one font for the headline and other fonts for the rest of the text of the flyer.
5. Include Compelling Case Studies and Testimonials
There is nothing like a testimonial or endorsement from a happy customer. It can be helpful if the testimonial shows the results, they have enjoyed using your service or product. Make sure that you are the first and last name of the person along with their location when you add the testimonial.
6. Keep Your Content Simple
Like the old adage goes, less is always more. This is particularly true when it comes to designing a flyer. If you try to include too many details in the flyer, it might appear to be a little cluttered. Allow the text and images in the flyer to speak for themselves.
7. Offer Limited-Time Price or Discount
You can add a coupon at the bottom of the flyer to make it more attractive. Make sure you add a deadline to it. This will create a sense of urgency in your customers. In case it is a mail-in coupon, you should add payment specifications along with areas to fill out the mail address, credit card details, etc.
8. Don?t Forget to Proofread It
Grammar and spelling mistakes on the flyer are a complete no-no. So, make sure that you are proofreading the flyer. If there are mistakes, it can create a wrong impression about your business. Your potential customers should read and understand what you are offering. In case you are promoting a range of products, ensure that you are entering the right details.
9. Ensure Quality Finish
When you are designing a flyer, don?t forget to think about the final print. A quality print is as important as every other aspect of the flyer. If you use a laminated or glossy finish it will help in creating a better impression on your potential customers.