User-centric design is the key to creating an exceptional website that can efficiently appeal to users. Developers need to consider several things, such as targeted users, their behavior, needs and demands, and many other things. With the increase in the field of digital marketing, a user-centric web design will make your website stand out from the crowd. From our experience as a website design company in Kolkata, we are going to share some insights on how to implement user-centric design in web development approaches.
Principles for creating a user-centric design
We, as one of the best website design companies in Kolkata, follow these principles in our website development approaches.
Developing an understanding
While aiming to create a user-centric design, one needs to develop a better understanding of the expectations of the audience or users. It involves understanding the user’s behavior, their desires, abilities, and constraints. All of these aspects need to be incorporated into website design processes so that the website can appeal to its targeted audiences.
Data-driven decision-making
Different users have different expectations of a website, and if you are going to use various assumptions and intuition to tackle the different expectations of different users, then there are chances that it will not meet your users’ needs and preferences. Thus, a data-driven approach, where, as a developer, you need to use the user’s expectations to decide the best possible design for the users, is always the best option.
Considering user engagement
User-centric web design should also aim to increase user engagement, not only for the targeted audience but also for overall organic traffic. This can be done by conducting market research on the business’s industry and continuously considering feedback throughout the development process. User feedback in the development process can give the best results; thus, developers need to establish mini-design-build-test cycles to receive and incorporate user feedback in each stage of the development process.
Alignment with branding requirements
A user-centric website, in its approach to meeting the user’s expectations, should not exclude considering the branding requirements of the business. Brading guidelines should always be maintained, and branding elements need to be incorporated throughout the website so that it connects with users efficiently, ultimately contributing to gaining the trust and loyalty of users.
How to make a website more user-centric
From our experience in providing the best website design services in Kolkata, we would like to share some best practices for delivering user-centric design.
Prioritize accessibility
Incorporating the best accessibility practices allows users to use your website smoothly and comfortably. The best practices include ensuring alt text in all images, avoiding parallax effects, displaying motion warnings, and using inclusive language. It is also recommended to use a checklist so that nothing gets missed in the development process.
Consider using principles of visual design
This should aim to create a mental model of the website for the users as they click and scroll through your website’s content. Creating a visual hierarchy that can efficiently guide users throughout the website logically and coherently should be the central goal in this case.
Delivering an optimal user experience
User experience is another important thing to consider while aiming for a user-centric website. The user experience is not only limited to uplifting the front-end part of the website but also ensuring the smoothness and functionality of the back-end functions. For example, an e-commerce website needs to have efficient payment gateways, intuitive product categories, personalized product recommendations, and the list goes on.
Keep in mind the different types of users
In your approach to website development to deliver a user-centric website, considering the needs and demands of all users is very important. Thus, the best practices for this are to make navigation bars, menus, content, UI elements, website format, and design elements simple and intuitive. A complex website design is not a favorable option or may not be appealing to all users compared to a simple and intuitive website design.
Esspesoft is the best website design company in Kolkata, having focused on providing the best website design services in Kolkata for more than five years. We not only help you create a stunning and functional user-centric website, but by becoming your strategic partner, we cater to all your needs and requirements. This means that with us, you can expect all-round services, including not just website development but an endless number of customizations and personalization. Check out our website and contact us for more information.
