With the increasing demand for online shopping, more business has turned to setting up their web shops to keep up with the change. To set up a website, you can find several options. It can either be developed from scratch or installing an eCommerce platform such as Magento for quick setup.
Magento has been a leading platform for eCommerce websites. It facilitating people in setting up a functional online store fast. It is among the few pioneering companies that stepped into facilitating the community of sellers and merchants across the globe. It is a feature-rich application with numerous benefits for an online store.
What are the benefits of Magento 2 for an online store?
Magento 2 is the latest version of a reputable eCommerce platform. Magento 1 is now obsolete. Stores that were powered by M1 have migrated to M2 and the new stores are also adopting Magento 2. Being an open-source platform, it has a multitude of advantages. These are:
1. Endless personalization
Using open-source code, you can modify the design and layout of the online store as you want. You take help from off-the-shelf themes and extensions to beautify the website. Magento 2 does not restrict personalizing your webshop. It gives you the freedom to integrate any feature you need. If you want to try different product delivery options, you can install a relevant plugin for it. For example, Magento 2 Store Pick-up is an amazing extension that allows store users to choose the nearest store location and pick up their orders. It is an alternative option
2. Better Performance
As we know, Magento 2 is the advanced and latest version. It comes with better speed and performance as compared to its previous edition. It is powered by an advanced indexer to expedite query performance. The indexer benefits your online store in speed optimization as it keeps on updating data about the users, catalog, and prices.
3. Customer Engagement
With improved user experience, Magento 2 is now more beneficial in engaging users. The additional widget that portrays relevant products on a landing page leads to up-selling and cross-selling. It is compelling customers to consider more products of similar or different categories. Their engagement leads to a better conversion rate and a higher average order amount.
4. Mobile Friendliness
A mobile responsive design is mandatory for the user experience and search engine rankings. Magento 2 is mobile-friendly by default. It benefits you in getting an online store ready for mobile devices rather than taking further optimization steps. The layout, design, text, and images are all optimized automatically in the platform.
5. Advanced SEO
To optimize an online store with technical and on-site SEO, you may need to install a different extension. All the advanced SEO features are not provided in Magento 2. It starts with a user-friendly design, SEO-friendly URL structure, rich snippets to define mark-up data, XML sitemap, etc.
6. Improved Security
Magento 2 is made more secure and powerful than its previous version. It gives your store the advantage of staying strong and secure despite several cyber attacks. The development company regularly releases security updates to ensure the online stores remain secure. It features Google reCaptcha and two-factor authentication as well to prevent spam attacks.
7. Smart search
Let your online store user avail of the ease of search option in Magento 2. They can use the search option to find products, services, categories, and CMS pages fast. It suggests pages as soon as the user enters a few letters or a word that matches the content pages of the website.
Conclusion
Magento is a reputable eCommerce platform that provides all the mandatory features your online store may need. Furthermore, it provides multiple opportunities for you to make numerous customizations and mold a website into an attractive web asset and a money-making machine.
