You could be a small start-up that uses social media marketing to try and increase brand awareness. Perhaps you’re a different type of organization, say a music group that uses social media to connect with listeners and post new songs. Or you’re possibly a large enterprise that wants to join the conversation and boost brand engagement. Social media marketing agency will provide all social media marketing strategies.
One thing is certain, regardless of who you are or why you’re on the web, and it is to have an effective social media strategy, it is important to know what you’re trying to achieve. In layman’s terms, knowing what your social media goals are, and how you’re going to achieve them. Here in this article, we have brought you a guide to top social media goals and marketing strategies, so that you can ensure your business’s social media success, now and in the future. Ready? Let’s get into it!
Connect with Customers
First off, why did you come to social media? You’ll say to be where your customers are. But the question is how specifically do you connect with your customers?
Remember when a fan-made page of Coca Cola reached the number two spot on Facebook in 2008. Customers and fans of Coke from all over the globe came together on the page to connect via their love for the product. Similarly, sometimes your customers too will connect with your brand without you having to even do anything. Your true fans might seek out your page, tweet about you, or even create fan pages for your brand or organization.
You can be the one to reach out and connect with them rather than bank on your customers finding you. One of the very cool ways to do this is by posting content that users already in your network can connect with and relate to. You move closer algorithmically to appearing in a new customer’s feed with every like. You can also reach out to customers who are wanting to contact you for assistance, and connect with them directly online.
Increase Brand Awareness
Increasing brand awareness is all about expanding your circle of customers and potential buyers and it is one of the very common social media goals. Increasing brand awareness can also help you in recruiting more qualified employees, connecting with promising investors, donors, and more, by expanding the range of people that are aware of and are drawn to your organization.
One great way to increase your brand awareness is by posting relevant, relatable, and helpful content that your followers can comment on and share further. Another way of doing it can be paying for ads on social media. Paying for ads has become an increasingly integral part of raising brand awareness on social media, over the years which is due to the dramatic demise of organic reach.
Drive Traffic to Your Website
Often new website visitors are equal to new customers. Driving traffic to your website is very crucial for countless industries, such as e-commerce because once visitors click through to your website, they’ll find themselves browsing your product, health care as visitors can familiarize themselves with your full selection of care offerings and locations, the SaaS industry as by attracting users from your social media page and to your blog, they can know why they need your software and many more.
You need to make sure that your website is simple and effortless to navigate and visitor-ready, and use this salient social media goal to get your web traffic up. This can be done by posting links to relevant product pages, blog posts, and other website content that will attract your visitors.
Using visitor tracking, you can see how your visitors reached you, and see how many have come from social media.
Generate Sales and Leads
You are on social media and that’s probably because you’re aiming to get some sales and leads out of it. Through paid advertising and by producing interesting content, and posts, you are likely to generate sales and leads. (after all, is it justified to pay for advertising if you are advertising dull content or undesirable products? None would do it!). You need to remember to be aware of who you are marketing to, and to make sure that you have a social media brand image and presence which is both interesting and relevant to your audience so that they have a reason to click through and buy!
Another cool way through which you can generate sales and leads is to provide exceptional customer support. Social media makes problem resolution a spectator sport.
If your customers and potential buyers see that you are on-point with your issue resolution, then they will know that they can buy from you for the first time or that they can purchase from you in the future again and your company will be there for them to meet their needs.
Boost Brand Engagement
Brand engagement is an immense part of social media. That’s because engaged customers are invested in you, and they will come back to your page and company for more.
There are a lot of amazing ways to boost engagement, some of them are calling upon customer creativity, having contests (many brands call upon users to comment on a post and/or share it for a chance to win something, basically giveaways and stuff like that), and starting an affable, open discussion that you invite your customers for participation. All of these are amazing ways to take customers from the passive like or share to engaging with your brand.
Increase In-Person Sales
Sometimes a great social media goal is to increase sales in person, or visits to your store, depending on what your business is. For location-specific services such as restaurants, pet salons, human salons, and more especially, this is true.
Giving people an incentive to check-in to your location, tag your place of business, or post user pictures from your place of business is one amazing social media strategy for increasing in-person purchases through social media. After all, social media recommendations are behind more than a quarter of all purchases made. Your business should bank on that, too!
These were some social media goals and marketing strategies to achieve them. A few more can be added to them, like building a community, effective social media service, listening to your customers, and Joining conversations with them. By setting these goals and following the strategies to achieve them that we have laid out for you, you will be on your way to effective social media marketing in no time. So are you ready to see your company on top already?
I am an aspiring Lawyer and a Content Writer.
I believe that every business has a story and I thrive to tell that story to the world through my writing.
I have been writing for social media marketing since a long time and have grown exponentially along with the industry.
With WalnutFolks, I have learnt that quality content + targeted marketing can do wonders to not only businesses but to any individual.