It is very common for businesses to have a website in the modern business environment. They also prioritise several aspects and elements of the website to make it visually appealing and functional. Websites serve various purposes for a business, but the primary one is to create a brand identity so that people can distinguish it from the crowd. One such element in website design is typography, whose role goes beyond creating visual allure; it contributes a lot to creating a better user experience. As a website design company in Kolkata, we are going to share some insights on creating responsive typography in website design in this blog.
The role of typography in UX optimisation
It is a common misconception that typography only deals with the visual appearance of the layout of a website, but many do not know its contribution to the user experience. It not only deals with font selection but also deals with other elements such as font size, spacing, and contrast, where each of them contributes to the legibility and readability of content, to create a positive user experience.
Focusing on readability
Readability is always at the core when it comes to creating a successful website design. It emphasises how satisfying it can be for users to scroll through and read the content on the website. It should aim to keep users engaged with the digital narrative of your website when they navigate through the content. This should be done by strategically employing all the typography elements through discernible hierarchies for an effortless navigation experience.
Maintaining branding consistency
From what we have seen as a website design company in Kolkata, businesses want to develop a website when they want to transform their business into a brand. In such cases, maintaining brand consistency through the typography elements is the key. It is important to reflect brand personalities and bring out its core values through visual embodiment with typography. Thus, establishing a well-curated typography system is necessary to attract the attention of users while at the same time creating an impactful online brand presence.
Creating a navigational hierarchy
Successful typography should also aim to create an intuitive experience for users, where it should guide users with a clear hierarchy. Headings and subheadings can be placed accurately to validate the importance of content, contribute to enhanced navigation, and ensure users can smoothly access relevant content.
Evoking emotions with an appropriate font choice
Your brand needs to connect with its targeted user base deeply by creating subconscious connections. With the appropriate selection of the right font, you can connect emotionally with your customers by setting up a tone for the required user interaction, ultimately influencing their perception of your brand.
Considering accessibility
The typography elements within your website can directly impact accessibility, upon which contrast and legibility depend on a diverse user base. Optimising typography to enhance accessibility contributes to creating a positive user experience.
These considerations play an important role in ensuring responsive typography on your website. These practices can bring out the essence of your website to your targeted audience, creating a unique brand value and, at the same time, creating more effective and user-centric digital experiences.
Esspesoft is the best website design company in Kolkata, providing stunning and visually appealing website design services to businesses for more than five years. Our website designers in Kolkata can integrate your unique requirements into their development approaches, making sure that your website fulfils its purpose. We have access to the most advanced, cutting-edge technology, which ensures high-quality solutions that can result in business growth. Hire the best website designers in Kolkata from us and give a kick-start to your online journey. Visit our website and contact us for more information.
