Understand The Psychology of Logo Design and Grow Your Brand

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A logo design is more than just a beautiful picture. It is the face of the brand. The logo is the first thing a buyer or potential customer notices about the brand. As we all know, First Impression is the last impression. Hence, make sure to use your custom logo design to create the best first experience.

A professional logo design company knows how to design professional logos for their customers according to their niche. They know the logo design psychology and incorporate them into their client’s logos.

In the article below, we have discussed some significant logo design psychologies that you need to consider before creating a logo for your brand or your client’s brand:

Psychology Principles in Logo Design

1. Dual-Coding Theory

This theory of logo design psychology declares that we retain more information when we present it visually than written. Simultaneously, you can communicate the ideas more effectively when working together, i.e., image and text.

Think of the most memorable logos, and your mind brings up logo designs that include icons. But we can not ignore the importance of text (name and slogan). They also play an essential role in custom logo design.

2. The Paradox of Choice

The paradox of choice generally refers to shopping, referring to the state of chaos in customers’ minds due to the overpopulation of brands. In professional logo design service, it refers to the overload of different elements in a logo design.

Simplicity is the key here. Design your logo in a simple but unique way that makes you stand out from the cluster of competitors.

3. Von Restorff Effect

The Von Restorff effect states to the situation where people tend to remember an odd one out from a group rather than remembering from the homogenous selection. Talk about professional  logo design, each industry follows a similar logo for its brand. Take the Real Estate industry, each brand uses a house, hill, tree, or sunset in its logo, which is quite boring for customers. There is no harm in going out of the box and creating a logo different from the industry.

4. Gestalt Theory

This theory sorts out how the human brain brings into order complex shapes. The designer will have a tough time connecting with the audience on a psychological level if the overall form of the logo is distracting and confusing. Gestalt theory helps designers make sure that the design is being perceived the way that was intended and uses the following principles to support this theory.

There are six individual principles commonly associated with Gestalt theory:

  • Similarity
  • Symmetry & order
  • Continuation
  • Figure/ground
  • Closure
  • Proximity
  • Figure/ground

Some additional, newer principles are sometimes associated with gestalt, such as common fate.

Ending Notes

Although a professional logo design consists of a single image, much more is going on beneath the surface. A successful logo design service includes:

  • Some artistic drawing skills.
  • Part aesthetic taste.
  • Strategic planning.
  • An understanding of consumer psychology.

It may sound complex, but psychology is what makes a logo design easier. These psychological principles act as a guiding hand to professional logo designers. Rather than making wild guesses about what will resonate with the audience, psychology gives us some fundamental principles that we can follow to plan logo designs and plan accordingly. Therefore, to have a great logo design that attracts your customers, hiring a professional logo design service that knows what attracts people is important.

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