There are slightly over 213.65 million businesses globally and roughly 3.5 billion customers. That gives you a clear picture of the market landscape and how tough it can be to win customers to your new business.
Selling what clients want and having a good and responsive website can increase the chances of winning the right clients. However, knowing how and where to market your small business is the key to opening more doors for your growing business.
Market your small business like the pro you’re with these six marketing tips.
Define Your Brand Message
Tell your potential clients who you’re, what you can do, how best you can do it, and why they should trust you. Instead of bragging about your team’s abilities and your business’s achievements, discuss the pain points your services or products can address.
Define your business’ goal clearly but detailed, and do not forget to emphasize the benefits of using your services/products. If you’re selling products, write impressive and detailed product descriptions.
If you offer services, describe the services in detail and tell your clients how well your team can resolve common problems. Use powerful tools such as a text alert system, email, and handwritten notes to tell your clients about your brand message and company goals.
Start Small and Grow Overtime
Baby steps in the early stages of marketing can give your business mileage without draining your budget. Research a decent-sized market and focus your marketing efforts on wooing the target market.
As your small business penetrates the target markets and you visualize how your audience reacts to your marketing efforts, you can develop a marketing plan to target a larger market. Before creating and implementing a marketing plan, factor in your budget and resources.
Do not allocate more than five percent of your small business revenues to marketing.
Sell your Business Through Content
Statistics indicate that content marketing generates 3X leads for every dollar invested. Similarly, the costs of selling your business through content marketing are 63% lower than traditional marketing. The same statistics demonstrated that 61 percent of online consumers in the US buy after reading product or service recommendations on blogs.
Content marketing methods have the power to convert approximately six times compared to other marketing methods. As a small business, you want a marketing approach that keeps your costs down but maximizes your leads and conversion rates. That’s where content marketing comes in to give you value for money.
Sell Your Business on Social Media
Social media marketing is one of the cheapest marketing tools for small businesses. The social media market is currently as large as $132 billion, and social media expenditures are expected to hit over $200 billion by the end of 2024.
The largest consumer of the social media ad market globally is the United States. As social media users continue soaring every day, shopping behaviors keep increasing. Social media sites such as Google Plus, Twitter, Snapchat, Facebook, and Reddit have become quite popular among small businesses.
Contests and Giveaways
As a small business, you might think it’s not worth organizing contests and giving giveaways. However, gifts don’t have to be expensive, and gifting your loyal clients won’t eat much into your budget.
By giving your loyal consumers fun items, your small business can connect more with potential clients while your brand gains more reputation. Small gifts you can give away include but are not limited to checklists, online eBooks, and white papers.
You can also offer physical gifts such as notepads, balloons, fridge magnets, key chains, and smartphone wipes.
Gauge Your Marketing Efforts
Untracked and unmeasured content marketing efforts will rarely have much impact. You need to gauge your marketing efforts to know what’s working and failing. Good data enables you to evaluate your progress and plan your marketing.
Use the right tools to gauge your marketing efforts and emphasize using the recommendations and criticism given by your clients to make changes to your marketing efforts. When measuring the progress of your marketing efforts, emphasize checking bounce rates, click-through rates, cost per lead, social media replies and likes, and lead to customer ratio.
Marketing to the right clientele and in the right channels is the way to go for every small business. Identify where your right audience is and create marketing strategies that address their pain points.