Local SEO involves optimising your website to reach high quality search traffic from audiences in your locality. It is highly recommended for walk-in establishments such as grocery shops, restaurants or a service provider catering to local businesses.
The ongoing pandemic has raised the importance of local stores and businesses amidst the need and ability to only shop locally. This has created a huge demand for digital marketing in such local shops that have seen the need to attract and reach out to more customers.
While digital marketing is at the forefront, such businesses often are unable to take advantage of the same due to lack of knowledge as well as the inability to grasp the digital sphere of marketing. It is in this context that local SEO often plays a vital role.
For business owners located in northern India, they can enter this search query on search engines -> SEO company in Noida to find a credible SEO agency. However, you could keep the following points in mind while evaluating the value of local SEO:
1. The Conversion Rate:
Local business owners are often least concerned with the number of visits their page has received or how their Google analytics report looks like. They would need pure value for the money they are paying. This can be achieved by providing them with the conversion rate achieved by the business. A higher conversion rate provides the business with more customers and revenue which is the ultimate goal of the business. Quite often, marketers miss including UTM parameters. By embedding UTM parameters, marketers can track the source of traffic and thus enjoy accurate attribution. Local businesses don’t want to be merely known but also increase their customer base. Conversion rates can allow them to view how enquiries have translated to sales.
2. Information regarding progress made:
It is often a better practice to show concepts that will make more sense to the client and less likely to create any panic in their minds. A local SEO agency can highlight that using the difference between where the company or business stands in terms of the Search Engine results page before and after availing your services. Another method to highlight a change would be a ranking tracker. However, a slight decrease in the same might be perceived negatively. Instead, through progress in terms of SERP, local SEO can showcase progress to their clients without causing any undue panic.
3. Return on investment:
Profits and cash flows are the ultimate barometers for a business owner in terms of success or failure of any strategy. Local businesses are even more particular for every penny spent because of higher competition and a lower budget. In such a situation, an SEO agency in India can highlight their performance by showcasing sales or revenue earned as against the total amount spent on SEO. This will enable you to discover the ROI on your local SEO efforts. This value can be further highlighted by estimating future sales to a customer, current conversion rate, and rate of leads being generated. This will allow SEO agencies in India to showcase the sales that can be generated against the amount spent. That is where the real value can be showcased and understood by the business owner.
A local SEO agency is better able to capture the local sentiment and the local trend. An SEO company in Noida will be able to understand what works in Noida.