If you own a business, you’ve probably heard of SEO?the practice of getting your website to rank higher in search engines. But how do you know if your SEO is working? You can check the analytics on Google Search Console or use an SEO tool like Ahrefs, but these tools only tell you what’s happening at that moment. There’s no way to track the long-term progress of a campaign over time. Learn more by joining our Digital Marketing Course in Noida.
That’s why I prefer using my own internal metrics for measuring performance: “What are people saying about me online?” When I started my company in 2005, we had no web presence whatsoever?not even a homepage! But today we’re doing $20M/year in sales with minimal effort thanks to all those hours spent perfecting our Google search ranking over the past decade-plus.
Build a mobile-friendly site
A mobile-friendly website is a website that can be viewed adequately on smartphones and tablets. It?s important to have a mobile-friendly site because many people are using their phones to browse the web, and if your site isn?t optimized for mobile, then you will miss out on potential customers. What does it mean to have a ?mobile-friendly site??
A good way to check if your own site is mobile-friendly is by following these steps:
- Go to Google and search for “site:” followed by your domain name (e.g., ?site:www.example.com?)
- If there’s a warning icon next to the URL of your homepage when you do this search, then congratulations! You’ve got yourself a nice little tip right there! This means that Google won’t consider indexing any pages from this particular domain until they’re fixed up with some responsive design goodness (i.e., making sure that all elements across all devices can be accessed without any scrolling).
Use keywords in your content
- Use keywords in your content.
- Use keywords in your title.
- Use keywords in your meta description.
- Use keywords in your URL.
Using keyword research tools like Google’s Keyword Planner or Ahrefs will help you determine the best words and phrases to use for each section of your content, including headings, subheadings, and body copy. These tools also tell you how many times per month people search for these terms on Google by geography?so if there’s a lot of competition for the keyword “how to improve my google search ranking” in San Francisco (which there is), then perhaps it’s better to focus on a different phrase like ?improving my google ranking? instead!
Post fresh content regularly
Posting fresh content regularly is an important factor in improving your search ranking. It takes time for Google to index new pages, so the more frequently you update a page, the more quickly it will show up in search results. If you already have a blog or website with lots of content, consider adding new posts at least once a week.
The frequency of posting depends on what type of business you run and how often people use Google to find your services or products. For example:
- Restaurants may want to post daily specials and menu updates
- Retailers could post inventory updates as items sell out
- Service providers can share testimonials with new customers
Get better reviews from customers
In order to rank well in search results, you need to get your business listed on Google Maps. And the only way to do that is by getting verified reviews from customers.
Getting more reviews can be tricky, but it’s not impossible. Here are some ways you can increase your review count:
- Encourage customers to leave reviews on third-party sites like Yelp and Facebook (if they’re a customer of yours). You should also make sure that any kind of social media presence you have includes a call-to-action button encouraging people to leave feedback.
- Offer an incentive for those who write positive reviews about your business; this is called the “reputation management” strategy and will help attract more positive attention than negative attention. For example, if someone leaves a bad review about their experience with your company or product, offer them something in exchange for changing/removing their review (a free gift card or discount code).
Keep your pages up to date with new info
If you want to improve your Google rank, keep your pages up to date with new information. This will help users find the most relevant content when searching for something specific.
If you are updating the content on your website, make sure it is still accurate and relevant. Only update a page if there has been an important change in information that needs to be shared with visitors. If there are no real changes or updates happening on your website, then don’t worry about updating old pages in order to improve your Google search ranking!
Use relevant keywords in your title and meta description tags.
When people search for your business on Google, what?s the first thing that pops up? The title and meta description tags are the first things to appear when someone searches for you. It?s important to make sure that both are relevant to your page content, unique across all pages of your website, and up-to-date.
Your title tag should be between 70-80 characters long but no more than 130 characters (unless it?s a featured snippet). It will be bolded in search results, so make sure that you include keywords here without duplicating them too many times or distracting them from their meaning by using too many adjectives or adverbs.
The meta description tag is also clickable: people who see this on their screen when they hover over your listing in Google Search will be able to click through directly to your website! You want it short enough so that users can see an overview of what they can expect from visiting while still enticing them into actually clicking through?around 150 characters is ideal here.
Conclusion
It?s important to keep your website up-to-date with fresh content and relevant keywords, but it also needs to have a consistent look and feel. If you decide to redesign your site, make sure that all of your content is accessible on mobile devices as well as on desktop computers so that users can easily find what they need no matter where they are when searching online.
