Stiff competition has made you overwhelmed? You might be searching for some most effective digital marketing tips on how to stay ahead of competitors. Correct?
Well, if you have a small business, it’s easy to feel like you are legging backward as the giant businesses are spending money on an army of expert digital marketers to stay on top of their game. So, all you need is to be the one-man/woman army and to gain knowledge as weapons.
This article covers all the secret tips and tricks, from content marketing to search engine optimization! Keep your eyes glued!
Combine Content Marketing and SEO
SEO is all about coding where the matrices of the google algorithm deal with the content and the engagement you achieve by distributing high-quality content. Use different content types like text, visual, audio, video, infographic, etc. instead of using a single type.
Content marketing has become the latest trend among more businesses no matter they’re doing SEO or posting unique high-quality content. So you have to publish more and better content to stay ahead. Publish at least once every 7 days because less frequent publishing can cause ROI drops.
The content you publish should be broad informative, entertaining, and easy to read. Valuable content can increase engagement like sharing, comment, subscription to your mail to contribute to ROI.
Audio, video, or text, whatever you want to publish should be original and of good quality. What do you think? You’re not good at creating unique content? No fear! You can hire expert content creators who can create unique web and social media content for you.
Reach is a fact. The more visitor you fetch to your site, the higher your ROI. So, let visitors share your content easily on social platforms. Use appropriate content at the right time to convert visitors.
Also, sharing your own content on social platforms is recommended by the experts. Share 20% of promotional content and 80% of other valuable content.
Below is a schedule you can follow-
Be on Social Media Platforms
Being available online is the key to success for every business in today’s world. This is something like standing out from the crowd. Among many platforms, determine where you need to build your presence targeting where customers spend most of their time.
Make Your Site Responsive
A large number of internet users are smartphone and tablet users. So, without any doubt, your content should be accessible to all sizes of screen. For this, make your website optimized for mobile-first browsing.
Choose the Right Tool
Digital marketing is nothing but a combination of different plans and strategies including SEO, PPT, social media, and many more! Right digital marketing tools are vital to ensure an integrated marketing mix for an effective campaign.
Also, the knowledge needed in using these tools is also required!
Go Creative at Design
For digital marketing success, design is one of the most important facts. No matter you’re creating an ad or a banner for your website or designing a landing page or an entire website, creative design skill is mandatory.
Among many other designing tools, canva and photoshop are the most popular among designers. Canva is fantastic for great-looking social media images to include in your content. Although photoshop is a bit expensive, still it’s a great design tool for creating video content.
Opt for Infographics
Infographics are attractive and people love them. And, of course, our brains process pictures much faster than text. People are more likely to share them because one picture is equal to a thousand words.
If you’re not used to creating infographics, you can still hire a professional to do it for you.
Spend on Ads
Pay-per-click (PPC) campaigns like social media ads, google ads have become a vital part of digital marketing. So, spending on these ads is recommended if you really want to stay ahead of your competitors.
Don’t Forget to SEO
Search engine optimization (SEO) is an important part of success in small businesses. A common mistake is- small business owners ignore SEO thinking it’s too complicated and time-consuming.
Well, it can be a lengthy process but is a must to get success in your niche. Never forget SEO covers all the factors like device optimization, website optimization, page optimization, keyword optimization, and so on. Without proper SEO, you have to say goodbye to your traffic, ranking, and sales.
If you don’t have proper knowledge, no fear! Look for a specialist team that will do SEO for your site as a third party.
Hopefully, these effective digital marketing tips will help you beat your competitor like a secret weapon. We’ve discussed shorty that doesn’t mean these are the all you need. If you’re new to a small business, don’t ignore email marketing to get started.