E-commerce or electronic commerce is a fast-growing industry. Electronic commerce basically is a business model wherein companies and individuals buy and sell goods and services over the Internet with the help of technological devices like computers, tablets, smartphones, and many more. The e-commerce industry is always in trend.
We tend to search online before buying anything nowadays, and this is the change that e-commerce bought. It helped in the functioning of wholesale and retail industries. It brought new eye-catching and much-needed innovations. Companies opt for various creative strategies to make their place online. It is a must-have for a company to have an online presence to survive. Technological advancements have a big hand in the uprising of the e-commerce industry. Sales strategies have been turned upside down, and market strategies have taken a 360-degree turn. E-commerce has a feeling of personal touch along with wider reach and better sales.
What are Live Streaming and Live Shopping?
Live shopping is an emerging concept in e-commerce. Brands in the fashion industry, homeware industry, beauty industry, and a lot more are using live shopping to engage potential customers and boost sales. They use live online shopping apps to adopt this method.
Live streaming shopping is an interactive activity where e-commerce comes in the same line as social media. It brings the experience of store shopping on an online platform. Live stream shopping brings shoppable content online. It allows sellers to boost sales and convert technical and boring product descriptions into interactive natural conversations. A live shopping app is also used widely.
Live stream shopping works in two distinct ways. One includes broadcasting live videos to a general audience which includes potential customers. They can chat and connect with a shop representative, and then they can add items to the cart while watching the interactive video and then checkout. Whereas the other option includes a private video and one-to-one interaction wherein the potential customer gets in direct contact with the streamer or live streamer through a video interaction.
The live stream directly addresses all the questions of the potential customer about the products. The shopper can buy the products through the platform. Live stream is easily accessible; a single click can add you to the streaming. You can log in from any device.
Features of Live Streaming and Future of it in E-commerce:
The live streaming has chat moderation features wherein the live steamer can join the live video streaming and directly respond to comments and questions from the potential customers or views. Settings can be made to automatically delete Negative comments and profanities. It also helps in featuring Product details in a condensed manner, and viewers can see more information by selecting an option.
The viewers can add the items to the cart directly during the stream, they don’t have to wait; this helps to make quick sales. They can then checkout and complete the process to purchase the item. The brands also have options to record the streams and display them on their website. They can also edit the recorded views. Create short videos etc.
Live shopping streaming uses certain apps to provide a real-time shopping experience on digital platforms where consumers shop in the comfort of their homes. Live shopping has bought a storm on the internet and has the power to change the whole digital commerce.
Live Shopping is the Future of Ecommerce as it has huge benefits. It allows views to directly get in touch with the product brand directly. They can also ask questions and solve their confusions. Brands also get instant feedback from their potential customers, which helps them to improve their products and services. Online shopping misses the element of personal touch, and live shopping bought it in. It creates a new social experience. It is a fun, social, entertaining experience. It also creates a deep relationship between the customer and the seller by curating authentic, personal shopping and unique experiences.
Live shopping is not limited to a few industries; rather, it is used across a wide range of unrelated industries. Brands like Amazon, tom hire, etc., have adopted this exciting method. They create interactive demonstrations of their products in live video streaming. Customers at home watch this video and purchase it. The brands persuade the customers to buy the product. The brands also create exciting and innovative content.
Creativity is a much-needed element to attract customers. Big brands are using the live streaming shopping experience to explore the store assistants’ expertise and effectively turn the store assistants into influential content creators. Human interaction is added. This makes them able to boost sales. The chances get higher that brands can persuade people to purchase the product. And also make an impact. Brands can also get an edge over their competitors. The online shopping experience is enhanced by live shopping.
So, in a way, if we look at the features, benefits, and even the future aspects of live shopping, then we can see that it can be used in e-commerce platforms very easily. It can indeed make the user experience grow to the next level, as it is the future of upcoming e-commerce platforms, be it a small one or a big one.
To sum up everything, yes, live shopping is the future of e-commerce. Its importance is growing for both brands and customers. It adds to the authenticity of online shopping by more human-driven commerce. These human resources are in direct connection with customers.
When we look at the increase in technology, we can assure one thing that in the coming few years technology will take a boom to another level, and will take a lot of things to the next level. Similarly, e-commerce platforms can gain huge interaction and popularity when they start using live shopping options on their platform. Well, from the above things about live shopping and live streaming in e-commerce platforms can give us a positive hope that in coming years live shopping is the future of e-commerce.