So, we are living in the smartphone era. The number of mobile users is much greater than the system users. As a result, the enterprises realized the need to use mobile mediums to captivate customers efficiently. Now, the operations are run through business websites and mobile applications effectively. It is easy for full-fledged organizations to seek both website andapp development services.
Although both the platforms serve individual benefits to the customers, many enterprises with a budget constraint would still want to choose one. The choice between the websites and mobile apps largely depends on the business purpose, expense, and target audience.
Many recent studies support the use of mobile applications in business to reach active users. So, If you are in a similar dilemma, here�s an article to rescue you from the confusion. Here are six reasons why mobile applications can help you serve better than websites.
Better personalization with Mobile apps;
Personalization is all about serving tailor-made communication to your users based on their behavior, location, and interests. With mobile applications, it becomes easier to treat customers with a customized experience. You also get to test out various user experiences using A/B testing tools to get a specific idea on how to target your app.
With a mobile application, your users can set up their preferences and receive customized content, just the way they like it. Your business app can also track user engagement, where you can accordingly provide them with recommendations and updates. Moreover, you will always have an idea of your user�s real-time location to deliver geographic-specific content.
This can be the best feature of using mobile applications because when users are served with personalized content, they connect with you personally, building a solid relationship. Not to forget the higher conversion rates with mobile apps.
Ease of Notifications
Over the past few years, email has been the most effective communication tool for businesses. As a result, users now tend to avoid service mails. The click-through rate of the mail campaign has now severely dropped.
But why do you have to worry?
With mobile apps, you get mobile app notifications.
There are two kinds of notifications- push and in-app notifications. You can connect with your users through both in a less intrusive manner. The push notifications are known to deliver 40% of the open conversion rate from the app.
You can sign up for a free trial and check out how easy it is to send notifications to your mobile and desktop users.
Mobile device features:
Mobile apps give you the advantage of utilizing mobile features such as GPS, contacts, camera, phone calls, images, and many more.
Such features can make your application more engaging and interactive. This also reduces the customer�s efforts to go through several applications. These features can significantly help to shorten the time by performing different tasks within a single application.
Please note that websites can also use the device�s features; however, there are privacy concerns and technological constraints in using multimedia features.
The primary difference between a mobile app and a website is internet usage.
Even applications require internet connectivity to perform specific tasks, but they can still serve basic content and features to the users on an offline mode. To make it even more appealing, you can ask your application building company to insert maximum offline elements in your app for user convenience.
With websites, the functions are limited, and it takes forever to load the page based on caching.
Given the technological advancement in the web development industry, websites still rely on browsers and CMS platforms to offer elementary functions. They need �Address bar,� �refresh task,� or �back button� to operate.
While mobile apps are free from such restrictions, you can design your mobile app with advanced gestures, elaborate functions like pinch, hold, swipe, drag, etc.
This one benefit can make your content look interesting without putting in much effort.
Apps are user choice :
Mobile users spend more than 86% of the time on mobile applications. On the other hand, less than 10% of the time is spent browsing a website.
The point to consider here is that these applications are mostly gaming apps or social media apps. But either way, it is easy to visit an application rather than visiting a website.
If you have an eCommerce store, you will be able to fulfill more conversions through a mobile application.
What do you need: A mobile application or a website?
It can be a costly affair to develop both a website and a mobile app for your business. If you need to choose between both of them, we would suggest researching your business goals thoroughly. Study the objectives and see which medium can serve you better. A business mobile application definitely offers advanced benefits, but a website targets a generic audience and can bring you a considerable amount of traffic. You can also seek a reliable app building company to gain additional insights if you choose to make a mobile application.