It is expected that the crypto market will grow to $20 billion by the end of 2024. This stat also means that there will be more crypto businesses jumping into the market, leading to more fierce competition.
The better approach in this situation is to work with a crypto marketing Company. Their services can help you gain an edge over the competition and penetrate the market by reaching a large segment of crypto users.
In this post, we will look at some of the ways a crypto marketing company can benefit your crypto business in 2023 and coming years.
Understanding Crypto Marketing
Any activity that helps to improve the awareness, revenue, sales, and customer retention of a crypto business can be termed as crypto marketing.
In terms of the fundamentals, crypto marketing is different from traditional marketing. The primary reason being the complex technology of crypto and its slow adoption rate in the industry.
Proven Crypto Marketing Strategies
Content Marketing is Imperative
Content stands at the forefront of educating people, which is more than necessary to enlighten the audience about the complex terminologies of cryptos.
Another reason that makes content marketing imperative is well-written and informative content would appear in top Google search results, social media, and forums. Crypto users who read the content can be converted into leads.
Proper content marketing will also help brands build authority in the crypto industry by talking about the latest crypto trends and helping people make informed crypto investment decisions. Establishing yourself as a thought leader will make more crypto users choose your business over the competition.
Creating and deploying content on a regular basis will also enable a brand to tap into PR networks and increase their industry reputation.
Work on Email Marketing
Many may consider emails as an outdated marketing technique. However, email marketing still holds a significant place in the arsenal of many businesses.
Email marketing enables businesses to establish a direct connection with their target audience. Better yet, it helps to convert cold leads by giving constant updates about upcoming events or launches.
The notable advantage of emails is that they are restricted by the norms of any platform. Businesses have the flexibility to decide their content format, including the media. You can attach images, video links, or even complete presentations.
Before running any email campaigns, it is imperative that businesses develop a comprehensive list of subscribers from their target demographic.
Focus on Community
A community of followers and consumers can back any crypto project to success. In a way, crypto marketing is largely based on community building.
Businesses can focus on platforms like Discord, Telegram, or Reddit to connect with crypto enthusiasts. These platforms allow brands to amass a loyal fanbase who can be converted into paying customers.
Another benefit of developing a community for your brand is that you can listen to the pain points of your community members and refine the service or product for better conversions.
Social Media Presence
Social media plays a crucial role in marketing crypto products and services to the younger generation. For example, Facebook carries the largest population of Gen-Z crypto users, playing a strong role in the adoption.
Businesses can also consider Twitter and Instagram to tap into newer audience demographics. There is also a potential to create community forums in these platforms that connect crypto enthusiasts from various interests.
Discord and Reddit also come under the category of social media marketing. However, they are more suited for long-term development than gaining instant exposure.
Offering rewards is an effective way to attract conversions. There are a variety of ways to incentivize the activities of audiences on different platforms. Below are some prominent examples:
- Crypto Airdrops
Airdrops can be defined as the mass distribution of your cryptocurrencies in exchange for a signup or other activities. Crypto airdrops can help a project gain a large number of early adopters.
2. Bounty Campaigns
Similar to airdrops, bounty campaigns offer rewards for the audience after completing a task. Bounty programs can work as a great alternative to paid campaigns, since businesses can find users without spending much.
3. Referral programs
Create a unique referral link and create a structure to offer incentives. Referrals work better because people are more likely to trust a crypto project if it is referred by others. This strategy works better for newer projects looking to attract early adopters.
Benefits of Working with a Crypto Marketing Agency
One Point Contact
The biggest benefit of working with a crypto marketing agency is that you get a complete marketing team under a single roof. There is no need to manage social media managers, graphic designers, web developers, content writers, and others individually. An agency handles all those hassles for you.
Cohesiveness is a key factor when you are trying to build a brand. Especially in the crypto market, all the strategies deployed by a business should be cohesive in both approach and execution. This creates more recognition among the audience because they deem that business as trustworthy.
Every crypto brand should work with a monthly or annual expenditure. Working with an in-house team can be quite expensive because businesses have to spend on recruitment and training. Professional agencies offer you estimates initially and guarantee ideal value from the spent budget. This level of ROI cannot be promised by an in-house team.
Fresh ideas or suggestions can be valuable when launching a new crypto product in the market. Since the crypto marketing agency is not emotionally involved with your brand, they can offer objective viewpoints that will be beneficial. These ideas can be crucial in expanding your business to new heights.
The crypto market is firing up in recent months. And we can witness a great surge in any given time. Thus, partnering with a crypto marketing agency would be the best possible option for a crypto business to get ahead of the competition and generate peak demand for their themselves to generate revenue.