What Skills Do I Need to Be an Instagram Marketing Manager?

Are you looking to become a social media manager and want to know what you need for that? A social media manager is the person that manages the social media of a company. Such professionals can also work for several companies as freelancers.

So, if you are looking to become a social media manager, this is the information you need. We will talk about all the most prominent skills you need to be a social media manager.

We will discuss content writing, customer service, scheduling, and communication. Some other skills like SEO, data analysis, and creativity will be there as well.?

Social media Marketing 

This one is a no-brainer and is a must-have for any manager. So, if you are looking to be in this field, you should learn this one. Several things fall under this umbrella that you must know.

Some of them are:

  • You should know how to create contests for your social media campaigns to reach your goals.
  • Hosting live videos can help you create more sales which you should know to do.
  • Creating relationships on different platforms is a must you should try to achieve as well.
  • Running paid campaigns and ads is a must for your content creation too. So, you should ensure that you understand this part as well. Paid campaigns can be tricky sometimes, so make sure you understand them well before starting.
  • Using the right hashtags and optimizing your profile is one of the basic skills to have. So, make sure that you know how to use hashtags and use different profiles. You should have this skill for every platform you choose to market with.
  • You should know how to Buy Instagram Followers to meet your goals in marketing.
  • Make sure that you know your posts’ engagement, reach, follower count, and impressions. You should also know your followers’ tags, views, mentions, and tags.?

Knowing and analyzing these metrics is a must for everyone looking to work as a social media manager.

Content Writing

Content writing is one of the skills that digital marketing methods need all the time. So, if you are a social media manager, you should have content writing as a skill too.

Even if you think you do not have to use it by writing, you can use it to check the writer’s work. Creating something that is beyond the normal life of writing is something you should be looking for. 

You can have better results when you know the language you should go for. 

Customer Service

Customer service has been an essential part of a social media campaign. So, if you are a social media manager, you should know customer support too.

You can solve their problems better when you respond to your customers correctly. Understanding the language your customers use can definitely help your brand grow fast.

Scheduling Posts

Scheduling posts is one of the most important skills social media managers should know. If you use a platform, you should also know the best tools to use for scheduling posts. 

This skill allows you to perfect your time for posting content and helps save time. Moreover, you can be carefree once you have scheduled your post and get more engagement.


Communication skills are a must-have for any person in the marketing field. The same goes for marketing managers and people looking to sell in the online space. So, make sure that you talk to all the concerned professionals when working. 

This goes for all professional setups and job settings, so use communication well. The experts believe that such managers have to collaborate with teams and get feedback. You might have to write press releases for your company to communicate launches.


Creativity is a skill that every professional should have in their careers to excel. Marketing managers should also have the ability to create amazing graphic design ideas.

They should also have the aesthetic sense that work would demand from a designer. At the same time, you should know which content will work well and try to use that one. Choosing the best content would also demand a lot of creativity, and it is a daily process for such individuals.


SEO is a great skill that any digital marketer should know and try to use. So, if you are looking to be in social media marketing, you should know this skill too. If you do not know this one, you cannot understand the ins and outs.

So, make sure that you know how to do SEO copywriting to improve your SEO results. You should make sure that you use this skill to get more out of your marketing efforts. Ensure that you know how to analyze and read data from marketing tools.

Market Research Skills 

Knowing your audience can help you achieve your social media goals quickly. So, you should develop your market research tools to know your competitors well.

At the same time, you should know how to research your target audience to be a skillful manager. So, you should know how to find out about the demographics, psychographics, and other data about them.


Being organized can help you keep your work easy and trackable at any position. So, why not develop it to make your work easier. You cannot achieve your goals without being organized, so develop this one too. 

Some companies would buy Instagram auto likes to get sales which can help them grow as a marketer.

Final Thoughts

A social media manager is a marketing professional who should know some amazing skills to sell. Such a professional should know SEO, should be organized, and know research.

Other skills that you must know are writing, customer service, marketing, and scheduling. You should also have creativity and know-how to manage work well. 

So, use these skills to fulfill your potential to sell more and get more results for you. With these skills, you can work as a full-time, part-time, or freelance social media marketer.