Search Engine Optimization is not new to the world. In the Digital era, every industry is adopting SEO and looking to get benefits. Before we step into, how the Catering industry is adopting the SEO to leverage the benefits. Let’s understand how the catering industry operates.
Traditionally the caterers get their business through Word of Mouth. True, when you are looking for a caterer in your locality you would have enquired about your friends and colleagues. You rely on their feedback and proceed. But things have greatly changed.
Just like any other product or service. We have many online platforms to check the feedback and view the ratings.
People are expecting the same with the catering Services. They are looking for the best service in their locality in Online.
Change is inevitable, any business should adapt to change and accept it. They should reach customers. Now the customers or clients for the Catering Industry are on the Internet and searching for the Catering Services.
This is the very reason why many catering services are running ‘Paid Advertisements’ or ‘PPC’ to reach their potential clients
Reaching Potential Clients.
To reach potential clients over the internet, catering services are running ‘Paid Campaigns’ and implementing SEO. Definitely running ‘Paid Campaigns is the quick way to reach the customers and on the other side is also a costly matter.
Keeping all the factors in view, especially the budget and the reach to the customers. The Catering Services are inclined towards SEO. Understanding that SEO is a long term Strategy and needs patience.
Types of SEO
To reach potential clients, it is important to under your audience segment. Once you are clear about your audience the next step would be targeting them in the right way.
In SEO, if the catering business is having a website the SEO consultant will do SEO for your website and try to position it for the desired keywords in the Search Engines.
Now, the general question. Why do we need to rank your website in the Search Engine? According to recent researches around 80% of the people won’t navigate to the second page of the search results. So most of the business is captured by the business listed on the First Page.
Various Components of Website SEO
The design and the page speed play a prominent role in the Website Ranking. The information on the website should be genuine and straight to the point.
Website SEO is nothing but telling the search engines about your website and asking them to crawl it and index it. When your website meets all the required criteria and if search engine algorithms like your website they will the website to the top.
Below are some important SEO aspects for a Website
- Meta Description
- Image Alt Tags
- Keyword Density
- Headings (H1, H2, H3)
- Internal and External Links
These are just the very important aspects of the Website SEO. If any business is trying to implement SEO on their own or by any agency. The basic knowledge of these aspects is necessary. Apart from these, the Off-Page Strategy is implemented to gain the authority to the site.
Many businesses in the catering industry, have understood these concepts. And successfully implementing them. The advantage is that the budget for the ‘Paid Campaigns’ are decreased significantly and the increase in quality leads.
With the help of various Analytics tools, the business can track the inflow of users to the website and the keywords for which they are ranking.
Here are some Keywords for the Catering Industry
For the SEO keyword Research is Primary. In the Catering Industry, the major search volume is captured by the below keywords.
- Catering Services
- Wedding Catering Service
- Catering Services Near Me
- BBQ Catering Services
- Corporate Catering Services
Local SEO is a powerful tool to get the attention of customers in your locality. We know the term ‘Near Me’, this has become so powerful in recent times. When you search for any business or service with the ‘near me’ term is shows all the local service providers or businesses that meet your search criteria.
Again an SEO consultant will work on the service provider as per the needs and get it rank for particular key terms. The best feature of Local SEO is clients can directly call or reach the business from the results. The Analytics provided by these Local SEO applications can help you to track all of them.
The business can post their updates, products, Photos, and many more with their customers or clients in these Local SEO applications. One example of such an application is “ My Business” from Google.
Clients or customers can post or read the reviews for the product or service they received. This helps others to understand and estimate the business. It is very important for any business to maintain ‘Positive Reviews and Good Rating’ for their business to attract future customers.
We all respect our traditions and customs, in the fast-changing world we need to adopt the changes and move forward without leaving our traditional values. Catering Industry is one such industry where they keep evolving and at the same time passing on the traditional values. Our Grand Parents would have cooked us some special dishes on special occasions and almost forgot them. But with the help of these amazing catering services and professional chefs with them. We still can have the taste of those amazing recipes. It is not only the taste but the good old memories they bring back.
Adoption of SEO in the Catering Industry s mandatory now to keep moving forward.