How does Responsive Website Design Benefit Your Business?

Every website adopts responsive web design as a standard procedure. To win over visitors, a website must also be responsive in addition to fast speed, impressive design and powerful functionalities.

People started to realize the importance of responsive web design in 2015 when the number of mobile users overtook that of desktop users. In addition, Google began rewarding mobile-friendly websites over non-mobile-friendly ones.

This began the era of responsive websites. First, let’s take a look at why responsive design is essential for your business.

What is Responsive Web Design?

How does responsive design work? Responsive web design refers to the process of creating a website that automatically adapts to the type and size of the screen that it is being viewed on.

Responsive web design consists of converting desktop-specific elements into multiple-responsive elements. This will prevent the annoying resizing and zooming that occurs on non-responsive sites.

It is difficult to navigate these sites seamlessly, which frustrates your customers, who in the end abandon your site. You no longer need to create multiple websites tailored for different devices when you have a responsive website.

Responsive sites provide consistent experiences for all kinds of audiences rather than designing separate sites for mobile and desktop users.

Why do you need a responsive site?

The number of mobile internet users grew dramatically in 2015. As a result, Google released Mobilegeddon, a change to their search algorithm that included a mobile-friendly website as one of the ranking factors.

Google’s update was designed to boost the ranking of mobile-friendly websites in SERPs. A website must also be able to offer a good user experience in this age of multiple devices used to consume data. 

Therefore, many website development company in USA offer responsive web design services to ensure that users will not abandon the site.

Why Responsive Web Design is So Important:

As you can see, we’re pretty clear on the basics of responsive web design. Let’s see how having a responsive site can benefit your business.

Improved User Experience:

Users are crucial to the success of your website. Having an easy-to-use site will encourage people to come back to your website, and you want people to like it.

On a mobile device, if your website takes a long time to load or your pictures are not in the right resolution, it can make your company look unprofessional.

Customers don’t want to do business with an unprofessional company. In contrast, responsive designs offer a much better user experience, which can encourage people to take a chance on your business.

Since scrolling and zooming will no longer be necessary, content can be viewed more quickly, and visitors will have a more positive overall impression.

Effect on Google Ranking:

Mobile-friendly websites are favored by Google because, as stated, it gives preference to those that are responsive. The combination of responsiveness and other SEO factors can give your business a big boost in search results.

In the search engine results, Google takes responsiveness into account when ranking websites. Basically, a website that is not responsive will be ranked lower in search engine results when it is not responsive.

Increase traffic:

More than 79% of all global web traffic originates from mobile devices. Global Internet traffic consists of over half mobile traffic. Thus, the importance of having a mobile-friendly website is only increasing.

If you implement a responsive design, you will notice a dramatic increase in the number of visitors to your website as well as the duration of their stay.


A separate site for your mobile audience and your non-mobile audience can be expensive to maintain. Saving money by using responsive design eliminates the need to pay for a mobile site. It will only be necessary to invest in a single website design to appeal to all visitors.

 You will also save money if you use a responsive website, as you won’t need to maintain two versions of the same website.

The cost is higher at first, but it will save you money in the long run. Although, the lower maintenance costs do add up.

Easy to Maintain:

Smaller organizations, especially, don’t have much time to update and refresh their website. But responsive design allows you to make the changes yourself, quickly and easily, rather than needing to hire a designer for every aspect of your website.


Mobile devices are used by more people than desktops and laptops today to access the internet. This means that your website must look great and work just as well on tablets and smartphones as it does on desktop and laptop computers.

There is no better time to redesign your website than right now if it is not yet responsive. Look for web design tips and convert your website into one that is more responsive.

At Direct Leadz, we create human-centered, mobile-friendly websites by following the best UI/UX design practices.

We follow a proven strategy of lean design that guarantees success as a leading Web Design firm in the USA. So now you know who to contact if you want your website to be responsive.

%d bloggers like this: