Remember the hustle and bustle you went through to watch your favorite movies before you knew Netflix or Amazon? With rushing up on the double to movie theatres, renting DVDs, and fighting for the remote, the struggle is real. But now, whether you are on a flight or metro, alone or with someone, you carefully peek onto the small screen to watch a new movie or episodes of a recently released web series. The arrival of OTT platforms at a full tilt is the reason behind this sudden flurry of activity. Although the demand for quality content is constantly growing, the number of OTT platforms is less. While there is a dire need for more on-demand video streaming platforms, the biggest concern is to offer superior-quality streaming. This is where plug-and-play video hosting solutions come in handy in building an OTT platform and managing the entire streaming process.
If you are looking to build your own OTT platform or if you are a content creator worried about online streaming, plug-and-play video software is the perfect solution. This article will help us know more about the OTT platform and the role of plug-and-play video software in offering an enhanced user viewing experience.
OTT platforms brought significant changes in content consumption in the last few years. The rapid rise of video-on-demand services is due to several factors. From living rooms to sleeping chambers, OTTs have barged into our lives, allowing us to watch global content across languages and genres whenever and wherever. These online content streaming platforms offer a massive catalog of movies, web series, and more with no pause in entertainment. OTTs understand user preferences and their viewing patterns and recommend relevant content. People no longer rely on other mediums but choose OTTs for the convenience and flexibility it offers. The luxury of watching content in the comfort of their homes made OTTs extremely popular. Besides these, OTT platforms have brought revolutionary changes in the film and TV industry, forcing them to stay relevant. Since OTT upended traditional media and entertainment, OTTs must strive to offer a quality viewing experience. How will they achieve it? OTTs need a plug-and-play solution to overcome streaming issues and give an incredible streaming experience.
Some Plug-and-play platforms offer only contemporary features and some provide specific services. But, an end-to-end platform handles an entire video cycle like content management and delivery, transcoding, storage, content delivery, security, payments, promotions, analytics, and more.
Content Management
Take advantage of Plug-and-play platforms capable of handling content management, including content ingestion, transcoding, content delivery, and many more. Uploading content is made fast, easy, and cost-effective despite the file size with these services. It integrates with multiple applications and makes it easy to publish videos in numerous formats across channels supported on several devices simultaneously. It automatically compresses, encodes, and adapts the resolutions based on user devices and bandwidth. Above all, it gives you total control over input videos and delivered content.
Seamless Streaming
Almost all top OTT platforms take help from video hosting services to enhance platform performance and improve rankings. Plug-and-play solutions organize content in the right way to reach more users. They also overcome frequent issues like server overload, playback errors, unexpected pauses, and other quality points. It has to be noted that these issues annoy viewers and force them to leave the platform before watching the content, which drops overall traffic.
Content analytics
Several plug-and-play video hosting solutions offer content analytics that provides key insights on various metrics. Track user engagement, user behavior, and playback quality in real time. Optimize content strategy and capture content performance. Get a deeper understanding of viewership patterns specific to geolocation and device. Apply these inputs to devise a perfect content strategy to attract existing users and gain new viewers.
Video APIs
Use Video APIs provided by plug-and-play video hosting services to store and stream video content across selected locations. Besides video-on-demand streaming, create a live stream and record live videos through these APIs. You can share and store videos securely without any issues to improve playback quality.
CDN Optimization
Choose top-class high-performance CDN at a low cost. Plug-and-play platforms offer different CDN configs and help you to identify the best CDN based on personalized needs. Also, switch between other CDNs whenever you want.
Streamline your video content management with popular plug-and-play video hosting services available today to offer a high-quality user experience and improve the business. Navigate all extensive features and select a service that meets your business needs. Check out platforms with DVR support, adaptive bitrate streaming, HLS protocol support, and more for easy embedding. Make a personalized analysis, jot down your customized needs, and select perfect plug-and-play software. Overcome all issues related to playback quality and offer a seamless streaming experience to users visiting your platform.
