The sneaker industry, today, is worth $80,000 million. Adidas, Nike, Puma, and Under Armour are the largest players in the market and the sneaker industry is poised to grow by 30% in the next four years. Everyone today has at least a pair of Nike and Adidas. If you haven?t got it yet, buy it from the best online sneaker store today. But if you are confused about whether to buy Nike or Adidas, we have got you covered. Let?s guide you in selecting the best sneakers.
Adidas Vs Nike- A brief overview
Nike was originally started as Blue Ribbon Sports in 1964 by Bill Bowerman and Phil Knight in the US. It was renamed Nike in 1971. Currently, it is the world?s largest supplier of athletic shoes and apparel.
Adidas was started by Adolf Dassler and his brother Rudolf in 1924 as Dassler Brothers Shoe Factory. In 1949, following a split, Adolf Dassler renamed his shoe brand Adidas and his elder brother went on to establish another popular brand Puma.
Why Buy Adidas shoes online?
Adidas is a German brand sneaker whereas Nike is an American brand. When it is a German brand, you know it is synonymous with quality. The plus point of Adidas is that they are involved in continuous customer satisfaction improvement. They study the preferences and comfort by talking to athletes and implementing them in the design process.
Adidas uses advanced technology to compress the continental rubber pallets and mold them into outsoles. This gives great traction, grip, and durability when running in extreme weather.
Adidas scores over Nike in the midsoles. Their sneakers are fitted with a full-length midsole to support the whole body. It uses Thermoplastic Polyurethane that instantly bounces back to its original form under pressure. This helps a great deal in shock absorption and maintaining consistency while running.
Adidas sneakers are super light and offer arch support and proper cushioning. Popular shoes of Adidas are the Y-3 collection, Ultra boost, Supernova, and Gazelle.
When we talk about customer brand preference, Adidas has a brand value of $7.2 billion and its net sales are $5 billion.
The price of Adidas sneakers starts from $50 and you can buy them from your best online sneaker store online for a good discount. The benefit of buying it from an online store is the availability of some really good sneakers under retail that saves you tons of money when compared to buying it from a local shoe store.??
Why Buy Nike shoes online?
Nike is definitely the market leader in the sneaker segment. But, is it really good in comfort, or does Adidas beat it here?
Nike sneaker outsoles are made from rubber and are multi-patterned with deep grooves to help channel water and provide better traction and grip while running or walking.
But Nike lags behind Adidas when it comes to midsoles. The shoes are lightweight but do not match up to the comfort while running.
Even though Adidas sneakers score over Nike in comfort, it is no match when it comes to brand value and revenues. Nike has a brand value of over $17 billion and net sales of $8 billion far greater than Adidas.
As far as the price is concerned, Nike shoes are a tad cheaper when compared to Adidas. They usually range from $40-$250.
Buying Nike online from the best online sneaker store can get you additional discounts and a wide variety to choose from. Moreover, they get the pre-booking facility for new sneaker launches. So, you can look forward to your favorite Nike sneaker release from the comfort of your home without having to queue up outside a physical store.
Nike vs Adidas- Kanye West and the Yeezy story
When it comes to marketing approach, Adidas focuses on cooler collaborations with influencers who are a rage among the youth. It has celebrity influencers such as Kanye West and Beyonce promoting its sneakers. Nike, on the other hand, focuses more on collaborating with sportspersons. You can imagine the intense battle when Adidas was able to pull Kanye West to their side from Nike! Kanye West, a popular rapper and entrepreneur, collaborated with Nike to launch Nike Air Yeezy in 2009. The collaboration lasted for five years during which he released three sneaker styles. But the collaboration was not built to last. You can buy Nike shoes online, especially the Nike Air Yeezy sneakers from any of your favorite stores.
Due to differences in the payment of royalties, Kanye quit his collaboration with Nike and joined Adidas. The Yeezy Season 1 for Adidas was released in 2015. By 2019, Adidas had generated around $1.3 billion in annual revenue through the sale of Yeezy sneakers. Buy Adidas shoes online and grab a favorite Yeezy sneaker pair to know why people love them. Adidas is clearly winning over people’s hearts with its marketing approach.
Conclusion
Is Adidas cooler than Nike? Is it the Swoosh or the three stripes? That is for the wearer to decide!
When you plan to buy sneakers online, make sure that your selection checks all the right boxes. Whether you decide to buy Adidas or Nike, it is up to you to decide your priorities. Not all are created equal. One release of Adidas may be better than Nike and vice versa. The best option for you is to experiment, try different brands and styles, and figure out what works best for you.
The best online sneaker store, Sole Seriouss, is always open 24*7 with stocks of all the latest, and trending sneakers. Get yours today.
Meanwhile, in the sneaker world, the battle for supremacy continues…
