We all are a part of the digital era now where almost everyone is obsessed with social media and its platforms like Facebook, WhatsApp, Instagram, Twitter, etc. Other than the usual news feed, messages and statuses, there are a few other things that keep us hooked to these platforms. The most common name that can be taken here is that of memes. Well, almost all of us have come through pictures of a grumpy cat, a smiling baby, or a man laughing at someone with some hilarious statements attached along with them. Today, we are going to share how memes are used entertainment news and headline and for business marketing. So, here you go ? Welcome to the world of memes!
It is possible to use a meme strategically in advertising but we are not limited to using just memes the internet is overly saturated with. There are many more that could be used in a way that isn’t going to drive people away. Memes can be utilized in different ways and can take various forms across multiple mediums. They are usually very concise and they carry a strong message or opinion in a way that other forms of media don’t or aren’t able to. Memes have become somewhat of an obsession for many people who have come to rely on them for relief given the amount of news, opinions and misinformation that we are bombarded with everyday. Their use in advertising has gained some popularity over the past 12 months due to its ability to grab attention quickly and foster engagement on social media platforms.
Meme making is one of the more simple forms of online marketing because of the limited types of content that can be created and distributed. Although it has become more sophisticated over the years, it has also gained competition in terms of companies offering meme design services for businesses. This means that you need to develop a set of skills that not only make you stand out from other meme creators but also provide you with the methods to create viral content.
Memes ? A Cultural Phenomenon?
Memes have become more of a cultural phenomenon that has become a part and parcel of our digital lives. Who would have known that a term which was introduced way back in 1976 by Richard Dawkins would become so famous in the 21st century! In today?s world, people use memes as a way of expressing situations, and feelings and of course, communicating with others. But do you know that the making of memes has become a part of the bigger processing of marketing and business? Well, very few people are aware of this fact.
Brands and Memes
For the record, many well?known brands spend tons of money on memes in order to make their products and services stay relevant and topical on all social media platforms. Certain digital streaming services like Disney and Netflix, and mobile brands like LG and OnePlus have already adopted this strategy for launching new products and other promotional services. So, it won?t be wrong to call it a lucrative career that is slowly evolving into a business. So, why is it that much bigger brands are using this strategy? The answer is very simple ?memes are a source of popularity that can bring anything to the forefront on social media platforms.
The Bottom Line
This is the reason why organizations have adopted the same strategy for social media marketing. Moreover, today?s generation will definitely prefer memes in place of old, traditional ads. Moreover, people nowadays like to be more casual as consumers because of which traditional marketing strategies are not enough to convince them. Hence, meme marketing has evolved now as a great and unique strategy. Andthe best part is that it is not only being accepted in the digital market but has also become the source of many unemployed, talented souls.
In the end, marketing through memes has to be both creative and strategic when it comes to thinking about memes and what makes them successful. While memes can be great for brand awareness or introducing a new product, creating sustainable, meaningful memes will go a long way in today’s world of information overload. Memes should always be highly targeted and never relied upon as a platform for communication that your entire audience will understand. Instead, make sure you appeal to your niche and think beyond hashtags. And if you find that your strategy is working, stick with it!