Today’s online customers have become passive. In order to avoid long queues, they prefer ordering with the convenience of getting everything at the door. They’re slowly becoming the part of the digital change, shopping mostly online than offline. Consequently, e-commerce is thriving exponentially.
Optical business is a lucrative and trending industry right now. Over the past 5 years or so, there has been a huge surge in the shopping of eyewear products. As a result, the demand for launching optical stores is booming simultaneously. Take Lenskart for instance – it has projected 20% growth in sales at a time when the ongoing pandemic brought businesses to their knees.
So, if you are planning to launch your own online store, this is the perfect time to get started. Throughout this article, we will help you stay prepared for the digital transition of your optical business. Stick with us!
Discover How to Launch Your Own Optical E-Shop
Have a Business Plan
As the optical market is booming, more and more people are seeking eyewear products online. Thus, the industry is expected to flourish over the next few years.The key to launch a successful optical store is planning everything ahead. Determine the size, location, and structure of your e-commerce store. Also, evaluate the costs of hiring professionals and obtaining a license.
Don’t forget about the quality of the eyewear products that you are going to offer. Whether they are fashion sunglasses, inexpensive frames, or prescription glasses, make sure what you are planning to sell. If you want to sell prescription lenses, it’s important to invest in optical equipment too.
Study Your Competitors
In today’s vying market, you need to differentiate yourself from other businesses. Therefore, study the market and the most successful eyewear stores. Figure out what makes them successful. Visit their websites and social media pages to see their customer behaviors. Find out what they are offering and come up with better solutions but don’t copy them.
Try to have a variety of options for your customers. The products you offer should be in vogue and unique so that more and more shoppers buy them. Also, you’ll need to look for things you can improve on, learn from, and implement in your e-shop.
Give Priority to Marketing
Think about it – your marketing will help you achieve your business goals. In fact, it is equally important as your online optical business. Have your own brand story relatable to your products. Then market your business on different social media platforms, magazines, newspapers, etc. In return, it will help you gain a lot of audience into the website, which is important for your traffic and sales.
Using local newspapers or channels for marketing is always lucrative. In addition, consider running ads in local magazines, claiming your optical store on Google Maps, and partnering with local companies. These are just a few ways to market your business to a bigger audience. So, prioritize your marketing.
Ready to launch your online optical store now? Want to know what you will need next? Keep reading!
Integrate Your E-Shop with Magento Prescription Eyeglasses & Sunglasses Configurator
If you’ve decided to build your own e-commerce site, we recommend you to integrate your store with a powerful Magento extension. Magento is a popular e-commerce platform that has become very robust in the past few years. The platform can ably handle complicated business needs like back-end systems, multiple languages, multiple currencies, etc.
Magento2 Eyeglasses Lenses Prescription Extension helps you create an out-of-the-box eyeglasses store, which is easy to launch and customize. The plugin allows you to edit the attributes set and limit the products by prescription. You can provide features to create and manage custom lens products like Power, Cylinder, Axis, Base curve, and Diameter.
In addition, the plugin can help your shoppers save and reuse prescriptions. This is a very good feature to place the same order effortlessly in the future. Furthermore, your shoppers can upload prescriptions in PNG, JPG, and PDF file formats. Interesting; isn’t it?
Selling eye lenses based on medical prescription is a challenging task in the e-commerce sphere, especially when you want to display eyeglass products with prescriptions in your store. However, with the right guidance and extensions, you can bring this idea to life. All you need is a great e-commerce platform and Magento prescription eyeglasses & sunglasses configuratorto begin with.
Get Your Magento2 Eyeglasses Lenses Prescription Extension today!