SEO, or search engine optimisation, is a promising marketing option for small and localised businesses to increase their online presence. For small businesses, reaching a large customer base is a great struggle at first, which can be mitigated by using local SEO strategies. People are exposed to the internet, and it has been a primary source of information collection. Thus, enhancing your business’s online presence with the help of local SEO strategies can be very helpful. Esspesoft, an SEO company in Kolkata, will share some insights on the power of local SEO in enhancing online presence.
What is local SEO?
The process of optimising your website for any particular localised area is known as local SEO. Marketers use several techniques that focus on improving the online visibility of websites within a local area. This can be better understood with the help of an example: suppose you are a restaurant owner in Kolkata. So, how do you think people will find your business online? They will simply search “best restaurants in Kolkata” and choose from the list of websites displayed at the top of search engine results pages (SERPs). Thus, with the help of local SEO, your restaurant can be shown at the top of the SERPs, and in this way, your business’s online visibility can be increased.
Importance of Local SEO
Local SEO helps small businesses elevate their online presence within a local area. With the help of local SEO, businesses can target their targeted customers based on their geographical location. Without local SEO, one can miss out on a significant number of potential customers. With the help of a local SEO approach, it is easier to target a specific customer base, which can also compete with larger companies that have a general SEO approach.
Strategies for local SEO
From our experience in providing the best SEO services in Kolkata, we would like to share some local SEO strategies that can be helpful for small businesses to elevate their online presence.
- Creating a Google Business Profile
Google Business Profile provides the platform for businesses to get listed on the search engine results page (SERP) to manage their online presence across Google Search and Google Maps. With the help of a Google business profile, one can provide and verify various information, such as the name of the business, location on the map, website, contact details, business hours, and many others. People can easily find this information in the Google business profile of any business upon searching the business with the optimised keywords.
- Keyword optimisation
We, as an SEO company in Kolkata, find this strategy to be the most important one, as it is like a foundation for all of your SEO strategies. Optimising your website with relevant keywords that include specific locations helps enhance your local online visibility. For example, “best pizza in Kolkata” will be the keyword that needs to be included in the website’s content, meta tags, and URL structure for a pizza restaurant in Kolkata.
- Encouraging customer reviews
Customer reviews are very helpful in obtaining a positive impression of your local business. Suppose you own a restaurant in Kolkata, and your business shows up at the top of SERP when someone searches “the best restaurant in Kolkata”, but it has started to get bad reviews. Then search engines will automatically rank your business. This means that customers’ reviews not only provide valuable insights into the areas for improvement but are also a critical ranking factor.
- Using local citations
Getting your business’s name, address, and phone number listed on local listing websites such as Justdial, IndiaMART, Sulekha, and many others can be beneficial for your business in elevating its online presence.
- Mobile-friendliness
More and more people access the internet from their mobile phones. Thus, businesses must ensure mobile friendliness while aiming to optimise websites for local SEO. Developers should ensure that the website fits every screen size and has faster loading times. Mobile friendliness is a critical success factor in local SEO. Esspesoft is one of the best SEO companies in Kolkata and an expert in providing the best and most affordable SEO solutions for businesses in Kolkata. We not only provide service; rather, we become your strategic partner by guiding you through the SEO process and building strategies that will be best for your business. We do not make fake promises, and with us, you can expect full transparency in communications, reports, audits, support, and guidance. Check out our website and contact us for more information.
