You might have heard a gazillion times about the importance of strong leads for businesses.
But no one ever talks about how to collect them.
So, if your journey has brought you to this part of the internet for the same reason, you?ve come to the right place.
Here, you?ll find lead generation hacks that will take your brand from hero to zero.
However, before getting all technical and stuff, let?s walk down the memory lane and refresh your knowledge regarding lead generation.
What Is Lead Generation?
Any person who shows an interest in your company?s product or service is called a lead. Keeping this in mind, the lead generation process refers to converting that person into a paying customer.
But that?s easier said than done.
In today?s increasingly competitive landscaping, generating high-qualifying leads is difficult ? pretty much like defeating the final boss in, well, almost any video game.
However, as Eudoria Holmes said to her daughter Enola Holmes in the eponymous film, ?If you want to be heard, you have to make some noise.?
In this context, if you want to close more sales, you have to generate more leads. These days, brands use various techniques to do that, including but not limited to:
- Social media marketing
- Seminars and live events
- Landing pages
Since lead generation strategies differ for each industry, companies don?t stick to just one ? and it?s recommended you do the same.
For instance, email and social media marketing work better for online fashion stores, while software companies might benefit more from arranging seminars and live events.
Now that the elephant in the room has been addressed, it?s time to delve into the lead generation hacks you HAVE to try.
1. Keep Your Landing Page Forms Simple
Let?s assume you?re interested in buying a product from a website.
As soon as you open its landing page, you?re greeted by what seems like a list of never-ending forms.
Frustrated by the lack of simplicity, you exit the page.
That?s exactly how your prospects will feel if they?re bombarded with forms after opening your landing page.
Sure, it?s tempting to get as much information as possible from your leads, but in the end, it won?t be worth it if the prospect doesn?t even get past the first form.
So, make sure to keep things as simple as possible.
If you?d like to collect more information, keep it optional. Also, remember to mark the required and optional fields.
2. Write Top-Notch Content
?Content is king.?
You?re most likely rolling your eyes because of how many times you?ve heard this, but that doesn?t make it any less important.
The content you write for your website isn?t just words ? it decides how your prospect will react afterward.
Carefully crafted content doesn?t just read well. It addresses a customer?s problem, provides a solution, and persuades them to engage ? all while being creative.
It?s important to note here that text isn?t the only type of content. Videos, podcasts, infographics ? they all fall in the same category and can work wonders for your brand.
3. Offer Free Trial
- ?Buy one, get one FREE.?
- ?Download this awesome recipe book for FREE.?
- ?Talk to us today to receive a FREE sample of our latest product.?
Notice anything similar?
Yup ? it?s none other than the universally loved four-letter word free.
There?s a whole psychology behind why people love free stuff. But that?s a topic for another day.
For now, keep in mind that offering free products or service trails to your customers is one of the most effective ways to get their attention.
Whether you?ve just established a service-based business or a cute little caf? ? free samples mean widening your customer base.
4. Conduct Informative Webinars
Are you also one of those people who think webinars are boring?
According to a report by ReadyTalk, 20-40% of webinar attendees are most likely to convert into paying customers.
Since we?re already talking about conducting webinars, keep them simple, short, and precise.
There?s no need to introduce who does what in your company (for now, at least). If you?re direct, your prospects will appreciate you being considerate of their time.
Also, and this is an important point, make sure whoever?s presenting knows how to address your leads? pain points.
Nothing evokes a cold response faster from people than a dull speaker.
5. Follow Up with Your Prospects
Have you ever been stood up by a date?
Well, that?s how your prospects will feel if you don?t follow up.
It can be anything: a simple thank you note or information about your upcoming event.
Call those who show interest in purchasing from your brand. Email them. And do all that within the next 48 hours.
Since humans have an eight-second attention span, you should strike while the iron is hot.
Whatever you do, do not break the connection. It?ll make your prospects realize that you care about them.
6. Place A Live Chat Option
Customers love live chat ? there are no two ways about it.
Whether they want to buy something or ask a question in general, anyone who visits your website would thank you for placing live chat support.
Not only does it improve customer service, but it also acts as a great lead-generating hack.
What?s more is that these days, there are plenty of tools that allow you to tailor your live chat experience for your customers ? even better.
7. Use Exit Intent Popups
There are two ways to use popups:
- When someone visits your website
- When someone?s about to exit your website.
If you use the first method, your customers will find your popups annoying. But if you choose the second (often called exit-intent popups), they?ll feel less intrusive.
This way, instead of leaving your website with the intention to never return, your prospects would at least show some interest.
8. Utilize Your Social Media Channels
The whole point of creating social media platforms was to encourage interaction. You can capitalize on that to improve your lead-generation efforts.
Every time you create a social media post and your prospect likes, shares, or comments, you?re paving the way for a future relationship.
You can take things even further by hosting an easy-to-enter giveaway. The emphasis is on easy-to-enter because if you ask someone to complete 7 steps to enter a contest, they?ll abandon the idea altogether.
An effective lead-generation strategy that brands make use of is asking their followers to tag a certain number of friends and family to enter a free giveaway contest.
9. Show What Your Customers Have Bought
Generally, customers ? 93% of them, to be precise ? check for product/service reviews before purchasing it.
And if your prospects see photos or read testimonials of those who?ve bought them before, it strengthens their trust in your brand.
You can ask your previous customers to send photos. Once they do, share those images with the rest of your followers on various social media platforms.
This Is Where We Part Ways
Generating high-qualifying leads is no easy task. But it?s not impossible either. With the help of these nine hacks, you?ll be on your way to pulling more leads than ever.
Most importantly, don?t try and become a jack of all trades and master of none. Instead, focus on a few strategies at a time and if they work, incorporate more.
And if they don?t, you can always contact companies that offer lead generation services in the USA.
That?s all for today, folks.
Catch you on the flip side!