Web designing trends are continuously evolving with the introduction of new technologies, and the most intriguing fact is that web designers are also striving hard to implement technologies within their web development projects. We as a Web Design Company in Kolkata have witnessed changes in design trends every year. Even the website features and functions that were so popular last year are not at all preferable this year. Thus, in this blog, we will introduce you to the latest web design trends for 2023.
1. Web Accessibility
From our experience as a Web Design Company in Kolkata, we have seen how the importance of web accessibility has grown over the past few years. A website needs to be designed keeping in mind all users who have some kind of disability. Further, the RPwD Act mandates every government, business, and ICT website should have good accessibility as per WCAG guidelines. Thus, in recent times it has always been recommended for developers to design websites with good accessibility not only for legal liability but also for the fact that it helps users navigate easily.
2. Artificial Intelligence
Artificial intelligence is among the modern technologies making its way into web designing to deliver better UX. Many businesses as a part of their web development requirements want appealing chatbot design. It serves as a virtual assistant for users to search for particular information and services. Web developers can also use AI to incorporate standard UI components from the design library which can save a lot of time to bring new products to market.
3. Minimalistic approach to design
As mentioned earlier web design trends are evolving every year and as of now, users favor minimalist design. A flashy website with bold color combinations or inserting a lot of graphics elements makes websites less responsive or sometimes makes it difficult for users to search for information. Thus, using a minimalistic aesthetic design with limited color palettes is more favorable to users. Users in 2023 prioritize responsive websites more than good-looking websites, for which it is recommended to remove unnecessary and inelegant design elements.
4. Nostalgia and Y2K aesthetics
Nostalgia and Y2K aesthetics trends are making their way in many designing fields and also making their way in web designing. Web designers are taking a way towards retro-futurist direction with the use of Vaporwave, Glitch, and Cybercore. Many developers are implementing Y2K fonts, text-based designs, unique cursors, pixilation, and many other designing elements into their web development projects to create an appealing, responsive, and minimal-designed website.
5. Mobile friendliness
Over the years while providing Web Design Services in Kolkata we have observed how our clients prioritize the implementation of mobile-friendliness in their websites. This is because more than half of website visitors access websites from their smartphones thus if your website is not mobile-friendly then they will visit your competitors’ websites. Further, several other factors also need to be considered while making a mobile-friendly website such as page load speed, responsiveness, navigation, and many others. While developing mobile-friendly websites every front-end developer should know that if a page takes more than three seconds to load then it can affect ranking on SERPs.
6. Augmented Reality
This is another website design trend of 2023 where developers implement many AR or augmented reality elements within their website development approaches. This is the combination of computer-generated content with real-world elements. This is more popular in the fashion industry or daily life utility products or even for furniture or accessories-related products. Users can try on products or configure assemble or design their products from their homes through their smartphones.
7. Interesting illustrations
The development of technology is also entering the website design trends in 2023 where designers are implementing interesting and appealing tech-inspired illustrations within their website development approaches. Many illustration trends such as 3D illustrations, Claymorphism, and Metaverse are making their way in the designing trends if not so much in 2023, but in coming years it will for sure. The use of 3D animations, and images, creating a virtual reality space for better user interaction is the main aim for these designing approaches.
8. Parallax scrolling
Parallax scrolling is a trendy web design technique where the front elements within a website move faster than the elements in the background. This is done by website designers to make to emphasize the visual appeal and make the website more immersive to users.
9. Micro-animation
Micro-animation is like an extra effort to create a website with better engagement. This involves the use of small animations that can help users navigate better throughout the website for better interactions as well as add a little playfulness to the website. In e-commerce sites, micro-animations allow visitors a clear and more dynamic vision of products.
10. Dark mode
Dark mode made its way into the design trends some years back but in 2023 it is rapidly increasing. You will have an option of a dark mode on many sites which aims to provide less stress on the eyes especially when users are accessing a website in low light or during night in complete darkness. It also assures more battery life for mobiles and laptops, overall improving visual interest and content readability.
Knowledge of web design trends is important for both developers and business owners. It helps developers stay up to date about popular web design practices and delivers the best outcomes. For business owners, knowledge of design trends can help them choose the best design that can best fit with their products. We here at Esspesoft, are the team of the best Web Developers and Designers in Kolkata, our front end developers make sure that they are delivering the best design and format that goes best with your branding requirements and our back-end developers focus on including the best functions and applications that can deliver optimal user experience. We use the most advanced cutting-edge technology by implementing the best web designing trends that can help enhance your online visibility with further implementation of content-optimizing strategies and SEO practices. In short, we provide all-round Website Design and Development Services in Kolkata. Further, we provide good support and guidance throughout the web development life cycle by maintaining transparency in sharing reports, strategies, and designs. Check out our websites and contact us for information.
