Eyeglasses have a wide world and in today’s world, the competition between different brands has become much fiercer than in the past. Warby Parker is one of the famous brands of glasses. In this article, we are going to explain a little more about the Warby Parker brand of glasses and provide you with useful information about this brand.
Different brands use certain methods to attract customers; From the shape and design of the glasses to the material used in it. Every brand has a specific and sometimes fascinating story and history behind its success. In the following, we will introduce more of the Warby Parker brand.
History of the Warby Parker eyewear brand
This American brand was founded in 2010 by people named Neil Blumenthal, David Gilboa, Andrew Hunt, and Jeffrey Reeder, and now its headquarters is located in New York, USA. Of course, the official name of their company is Jand Inc. and their brand name is Warby Parker.
It is interesting to know that this company started as a startup. A startup held at the Wharton School of the University of Pennsylvania. The founders of this company, who were introduced earlier, were studying at that place and after a short period of time, they received various support from several large companies.
The capital of this company, which was initially a few thousand dollars, increased to 2.5 million dollars in 2011. This company gradually attracted many customers by producing and offering high-quality and special glasses and gradually expanded its company widely. In 2015, the capital of this company was estimated at 1 billion dollars.
It was in 2016 that this company, relying on its popularity and the customers it had attracted, started to build a factory for the production and design of all kinds of glasses, and in 2017, this factory finally started its work. Does Warby Parker Take Insurance?
How to sell products
At the beginning of its activity, the Warby Parker eyewear brand used to sell its products online. They designed a plan that was very attractive to the majority of the community. 5 glasses were sent to people’s homes and people could try them on and then buy any they liked and return the rest to the company.
Another facility that this company had planned for its customers was the company’s exclusive application. In this program, people could take a photo of their face and try on different types of glasses on their face in the application, and then make a safe purchase.
It was in 2013 that the first store of this brand was established and after that, the number of these agencies and stores gradually increased.
Current products and trends of the Warby Parker eyewear brand
Today, the Warby Parker brand of glasses does the production and supply of glasses entirely by its own factories. It is possible to buy the glasses of this brand online and in person, and many countries import these high-quality glasses into their countries, and due to their global popularity, they experience good sales.
The raw materials for making glasses in this company are imported from Italy and also the frames of these glasses are produced in China. One of the features of the Warby Parker glasses brand is its much lower price compared to other competing brands, which has increased the popularity and sales of this company’s products.
The Warby Parker brand started producing all kinds of prescription glasses and all kinds of sunglasses and most of the customers of this brand are adults up to 35 years old. In addition to this type of glasses, monocular glasses are also produced and supplied by this brand.
The reasons for Warby Parker’s success
One of the main reasons for the popularity and success of this brand is that its founders never look at their company just for business and making money. One of the main goals and pillars of this company is fashion and how to dress people. This company tries to produce different glasses according to society’s taste and also creates new trends in glasses by producing and designing some glasses with the help of the best designers.
Another reason for the success of this brand is the constant companionship and support of the customer, which has been one of the main pillars of this company in the past.
The company always hires employees who love their work with all their heart and also understand the customer well. Therefore, this can be considered one of the reasons for the success of this company.
This company also acts quite intelligently and differently in presenting its annual reports, blog content, and social networks. The whole goal of this company is to satisfy the customer and keep him satisfied, and it must be said that during these years, Warby Parker has been very successful in this matter.
Many brands are in charge of producing and designing glasses available in the market. Getting to know each of these brands, which have different stories, can be very interesting for glasses enthusiasts. The Warby Parker eyewear brand is one of the most popular brands headquartered in America. By lowering its profit, this company registers a lot of sales per year and we see high-quality glasses from this well-known brand.
