Increase User Engagement in Social Commerce: Best Practices

Engagement in Social Commerce

With the ever-increasing popularity of social media, social commerce has become an essential aspect of modern-day e-commerce. Social commerce involves using social media platforms to connect with customers and sell products or services directly through the brand’s website.

However, to make the most of your social commerce webpage, it is essential to keep the users engaged and interested. The higher the engagement, the more likely users are to purchase.

That’s why it’s crucial to implement the best practices to increase user engagement in social commerce.

This blog post will discuss the best practices for increasing user engagement in social commerce. By implementing these practices, you can improve the overall user experience, build customer loyalty, and ultimately drive more sales.

What is social commerce?

Social commerce, by definition, is the practice used by brands for selling products and services through the brand’s website by turning social content by customers, influencers, or the brand itself into shoppable galleries.

It is the perfect blend of social media and e-commerce. As a brand, you get to market your products through creative content, build customer trust, and ultimately increase your sales.

What is social commerce engagement?

When your brand uploads content and updates your website, it builds a connection with your customers, and this is known as social commerce engagement.

Now, if your consumers purchase from your online store, promote your products and services and become brand-loyal customers, your brand has a high engagement rate.

To increase your engagement using social media, adding link in bio about your new updates and products can help in gaining traffic and sales.

But it is not as easy as it might look. As a brand, you must provide customers with the best and smooth service. Frictionless experience is the main component of having high social commerce engagement.

Keep reading to learn how to increase user engagement on your social commerce websites.

Best practices to follow

In this section, you will learn the steps to have better and increased engagement on your social commerce webpage.

1. Keep customers at the center of attention

Approach as you want, but remember that your customers take your brand toward success, so it is important to plan and tailor your campaigns and marketing plans according to your customers.  

Learn about the mindset of your consumers. Another way to keep your customers happy by making the brand customer-centric is by reposting user-generated content, which shows transparency and that the brand values its efforts and recommendations.

2. Cut out hassle

In today’s fast pacing world, people don’t have the time to spare on websites with technological defects. They want a less time-consuming and frictionless shopping experience. So hand out what they want.

To make sure of this, keep your social commerce website updated, cut short your check-out steps, and additionally, you can also provide a live chat option to your customers when they have any doubts.

Free shipping is another way to keep your customers attracted and satisfied.

3. Include customers feedbacks

You must showcase your customer’s feedback on your social commerce page to create authentic social proof. This shows brand transparency and helps your business in building trust.

Doing this increases your potential customer’s confidence in the brand and influences their purchase decision. Not to forget that this strategy is also beneficial in improving your brand’s social commerce website and developing a strong relationship with your customers.

4. Create more engaging content

People love extra touch-ups. As a brand, you can offer them your products and services by using innovative captions and activities that require them to interact and participate.

Gamification, such as contests and giveaways, can create a sense of excitement and encourage customers to interact with your brand. Brands can put all the content that gets generated after such fun activities.

But remember to be customer-centric by uploading user-generated content and understand their doubts and concerns.

5. Measure the results

Remember, it is important to learn and grow. Through customer feedback on your products and services, you can improvise by paying attention to them. This is a great way to show your brand is customer-centric and transparent by taking action on the deep insights of your users.

This results in the brand’s development and growth and leads to success. According to research gathering reviews of customers, brands decrease the chances of abandoned shopping carts by 77.3% in online shopping. A solution to this problem is that you can add exit forms in which customers can tell you the reason for abandoning their cart.

The End

In conclusion, increasing user engagement in social commerce is crucial for businesses to succeed in today’s competitive digital landscape. By implementing best practices such as personalized content, social proof, gamification, and user-generated content, businesses can create a more immersive and interactive experience for their customers.

By incorporating personalized content, social proof, gamification, user-generated content, optimization, and measurement, you can boost user engagement in social commerce, drive more sales, and thrive in today’s competitive digital world.

So what’s the wait for? Get started and use these tips as a practice in your social commerce website.


As the editor of the blog, She curate insightful content that sparks curiosity and fosters learning. With a passion for storytelling and a keen eye for detail, she strive to bring diverse perspectives and engaging narratives to readers, ensuring every piece informs, inspires, and enriches.