Events are a powerful social scene, a marketing and networking tool. It incorporates a fun social setting and the personalities of attendees to give a more physical, up-close, and personal interactive experience. COVID 19, however, has reduced the outgoing event culture due to quarantine guidelines. In turn, the events industry has moved to establish ways to hold events online or at social distances.
The possibility of events lighting up your calendar looks to come to reality soon. However, a tough year for event organizers and promoters is still probable. One way to ride over that back-to-normalcy transitioning phase is to drive your ticket sales up. Excellent promotion techniques and strategies are key to more sales. Hence, here are tips for you to attract more people to your next event:
Ticket Pricing and Sales Model
Your event will have attendees. It’s your responsibility to ensure the attendees leave you with a profit for all your efforts. Early bird pricing helps you meet your threshold point of attendees before the event day. Your early bird ticket prices could have different timeline aspects, all tailored to different prices. For instance, tickets sold on the furthest dates/weeks before the event could be the cheapest. Ticket prices would then rise as you near event day.
Early-bird tickets create an urgent incentive to buy tickets. They also help you approximate the number of attendees for better planning. Your ticket sales model could also use a limited number of tickets for different amounts and perks. For example, you could have 20 group tickets of three sell for less price than the joint cost of three different attendees.
Social Media Influence is Key
Your event management team needs to emphasize using social media for your event. Social media avenues like Facebook and Twitter help keep potential event-goers informed and updated. They also are the most common way for people to look you up. Therefore, always have a link to more information available on your bios.
Teaming up with influencers who specialize in your event’s niche also boosts engagement. It is a sure way to spread the word more and a credible way to attract customers.
Website Promotion Goes a Long Way
If you are organizing an event, make sure you have your website in place. It provides a fallback-to system for potential customers who might need more event information. Your website should also contain the means to purchase tickets. As such, you should optimize it for different system users like mobile phones and PCs.
In case your website system doesn’t accommodate you to sell tickets, it’s advisable you use event ticketing software. The software websites offer fast and smooth access to tickets and feature surveys to know attendees’ desires better. Your website also provides a way to get the email contacts of your customers and keep them up to date with personalized information.
Create Content About the Event
People are attracted to events where the organizers know what they are doing. Creating content that revolves around your event’s niche helps them see that. The content should be a preview of what to expect during the event. It is best if the content features any speakers or high-profile performers who’ll be at the event.
Create the idea and an impression that you are a leader and offer high-quality content at the event. The content could be in the form of YouTube visuals, audio podcasts, and social media posts.
Give Out Gifts or Packages for Ticket Purchase
Gifts or hampers are also popularly known as swag bags in the event setting. Upon ticket purchase, the customer gets a swag bag delivered to them. For example, the hamper from your team could feature the event’s branded items like t-shirts, caps, or eat-out coupons for the event’s meal vendors. One trend that you should look out for is giving out low storage flash disks with information and content for the event.
Event Discovery Sites Offer You a Shortcut
According to research by Eventbrite, at least half of event-goers lookup for upcoming events on websites that list events. By brand partnering or acquiring the services of event discovery sites, you get a chance to increase attendees to your event. Such websites include Eventbrite, Spotify, Aventful, and popular social network system Facebook Events. Your use of such sites should go hand-in-hand with your ticketing system. As such, it is recommended you use websites that offer both these services together.
When it comes to event promotion, focus less on promotion and more on inspiring conversations. Conversations spike engagement and curiosity and are centered around your event’s goals. With that in place, ensure the process of ticket purchase to event day connects you and your customer. Communication helps tease the event and create hype for the event day. A/B test different strategies and see what works best towards you increasing traffic towards your events.
