How often do you come across an advertising pamphlet? Not frequently. As and when the pandemic hit the world, we are bound to the internet for almost every routine work and the marketing industry has been equally hit by the deadly pandemic. This paradigm shift from traditional marketing to digital is indeed a revolutionary one.
What drives people to accept digital marketing with open arms? Well, the answer is pretty obvious, “The internet”! Over time the usage of the Internet has risen a thousandfold. According to Statista, in the year 2020, there were reportedly 3.6 billion social media users worldwide. Surprisingly, this figure is likely to skyrocket to approx 4.41 billion in 2025!
Digital Marketing- Understanding the concept
Digital marketing is a broad term referring to the modern online marketing methods to engage the target audience and maximize your product reach. Digital marketers mainly target search engines, social media platforms, and emails to reach the online platform. Several types of Digital marketing are being practiced to approach the diverse population uniquely.
Let us quickly refer to the varieties of Digital marketing tactics:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
- Search Engine Marketing (SEM)
- Instant Messaging Marketing
After the brief valuable information on Digital Marketing, in this article, we will acknowledge how the Digital Marketing companies achieve the target audience for marketing campaigns. To know the target audience, we should identify and research the statistics to reach optimized results.
What is the target audience?
The target audience is the demographic consumers that are targeted for specific product marketing. The goal of comprehending customers is to approach them with the most useful product. For targeting the audience, a series of processes is followed such as age, gender, profession, and other sale specific criteria. For example, female athletes in the age range of 18 to 25 are categorized as a different target for advertisement as their interests contrast with others. Such narrowing of the consumers assists in managing marketing strategy, investment, and deciding on the future product development.
Moreover, the research conducted for aiming for the right audience is diversified into sections and each section plays a vital role in setting up exceptional digital marketing. The marketing tactics followed by Digital Marketing companies are based on the following criteria:
These are a few of the many criteria that impart loads of information about a consumer’s likeness to purchase goods and its field of interest. If a company aims for such valuable information before launching its advertising campaign, the response to the digital marketing strategy would be overwhelming.
Now we know that the bread and butter of digital marketing is the target audience. The next question that pops up in our mind is How do you find the target audience? Let us address this right away!
1. Dive into Google analytics
Knowing your customers is the key to a successful business. Your digital marketing company will initially research the demographic details of your product as to where a specific product is being used at its highest. From Google analytics, information could be extracted that is displayed on the dashboard with colorful stats for you to interpret.
2. Reader’s personality
The content displayed on the social post or emails must be reliable for the consumers. Hence, the buyer’s persona is studied thoroughly to match your content with the buyer’s thoughts.
3. Refer to Social Media analytics
If we look at the variety of social media platforms we use, we can observe a range of posts that could be helpful to attract a diverse audience. For diversification, we have Facebook for older age groups of people, Twitter for youths and short content, visual content for Instagram, and attractive emailers. But referring to the niche of the audience, you can choose the most appropriate social media platform for marketing.
4. Utilise Facebook Insights
Your company’s Facebook page can offer insights into the locative search and page visits. This helps in deciding the consumers from a specific region.
5. How well is your website performing
Your company’s website is the heart of digital marketing. Every consumer will visit the website and plan their purchase. It has been seen that the layout of the website plays a role in influencing the purchase.
6. Engage, Engage, and Engage!
An interactive social media can be the best ever marketing strategy. Especially for the youth, they like participating in surveys, replying to fun stories, commenting on the feedback and stuff that helps you extract insights into their views. So, engagement is a must and should be practiced regularly.
An experienced Digital marketing company, like Webllisto technologies, renders a complete range of Digital Marketing Services with a diligent team of Digital Marketers. We are a qualified Digital marketing services provider company that thoroughly researches your target audience and adds efficiency to the social media platforms. Digital marketing when performed with a diligent team of marketers is likely to execute optimized results.