As the largest social media platform on the planet, Facebook has become an indispensable resource for businesses. If you are not using it to promote your brand and connect with consumers, you are probably falling behind the competition.
Whether you have an fb advertising agency handling your marketing or you do the work yourself, you have probably recognized that the platform is always evolving. A trend that was hot two years ago may not be as relevant today. If you are going to take advantage of the full power of this platform, you need to make an effort to keep up with the trends.
With 2021 well underway, some trends for this year are already starting to become apparent. The following are some of the top Facebook trends for 2021.
It is no secret that Facebook has been putting more of a focus on video content for a while now. Video is an engaging form of content and it gets the attention of users. According to Facebook, about half a billion people watch videos on Facebook every day.
If you are not already creating video content for Facebook, 2021 is the year you should start. Video tends to grab the attention of users better than images and it is much more engaging. It also offers a great way to show the personality of your brand and to demonstrate your expertise. Just remember, short videos usually do better, so you should try to keep videos to less than five minutes if possible.
While videos need to be short, using Facebook Live can be a way to offer video content that is longer. With Facebook Live, you can engage your audience by doing things like hosting a webinar, holding a Q&A session, streaming an important event live or giving a behind-the-scenes look at your operation.
Facebook Live viewership increased by 50% in 2020. Facebook attributes much of this to the COVID-19 pandemic, but many of these people will stick with Facebook Live in 2021 and beyond. If you are looking for a way to humanize your brand and attract a large audience, strategic live streaming can be a great option.
Facebook Groups are seeing a significant surge in popularity. According to Facebook, more than 1.8 billion users engage with groups every month. Facebook Groups help to build a sense of community and they provide people with the opportunity to discuss issues with like minded individuals or to learn about things that may interest them.
For marketers, these groups can offer a range of opportunities. You can get involved with existing groups to engage with and attract potential customers. You can also create your own groups to build a community around your brand and products.
More businesses are turning to chatbots to serve a variety of functions. Since Facebook Messenger makes it easier to build a chatbot, this is one of the best options for creating a chatbot to help your customers.
One of the obvious ways to use these chatbots is to create a more responsive customer service experience. The chatbot can always be there to answer questions or address concerns, even when your business is closed. You could also use a chatbot as a virtual sales representative to move customers closer to a purchase. They can even be used for retargeting or and building brand awareness.
Augmented Reality (AR) is a trend that is growing on a range of platforms. With its ability to offer an interactive experience, it can be much more engaging than other types of content. Facebook also offers tools to make AR easier and more affordable for brands.
What makes Facebook AR such an exciting trend is its ability to blend the virtual elements with the real world. With a good AR ad, you can make cool overlays that people can use with their cameras or create virtual representations of products for people to test and learn about what you have to offer. It’s not only a great way to attract users with a unique experience, it offers a hook by getting them to interact with the ad.
Facebook advertisers should always be looking for ways to leverage the hottest trends. Trends are popular for a reason. With that said, it does not mean that you need to abandon marketing strategies that have delivered returns for years. The key is to find ways to incorporate your time-tested methods with the trends that will attract the most attention.