Music is not called the food of the soul without any reason. For centuries it has helped humanity explore and express their emotions and enjoy quality time even in solitude. Musical nights are also not a new concept for the people of the present era, which have now taken the shape of music festivals that include music, photography, and other activities on top of the music.
Times are changing, and to catch up with that, the organizers have immense pressure of introducing something new that grabs the attention of the attendees, as well as enhances the quality of their experience. In such a scenario, focusing on crafting experiences through the use of technology is enjoying much hype. You should also explore and include that in your music festival if it can improve the quality of experience of visitors.
Dig deeper into this article to learn and explore experiential technology trends you can adapt for music festivals.
Top 7 Experiential Technology Trends for Music Festivals
Technology has encompassed each and every phase of human life, and entertainment is on the top of the list. It is not only making their lives easier but also shaping the quality of experiences, which is why it is so popular and dominating at music festivals. Introducing technology trends in music festivals has become necessary for better experiences and successful events.
Here are the major experiential technology trends for music festivals that you must adopt to enjoy happier crowds and successful events.
1. Drone Lights
Fireworks have become an essential part of music festivals in recent times, although they are quite dangerous. Apart from noise pollution and interrupting wildlife, there is always a fear of injuries and loss, so replacing it with a drone light show is the best option that pleases the attendees while keeping them safe. Most of the organizers hire experts from experiential event agency Dubai to ensure the music festival is perfectly entertaining and engaging.
Holograms are the next popular experiential technology trend for music festivals that should be adopted and promoted. The 3D visual and holographic representation of the artists will create a buzz among the attendees and make the experience more enjoyable and memorable. A few artists have already stepped on the bandwagon by including their holograms in their shows to attract larger crowds.
3. RFID Bracelets
RFID bracelets are another popular experiential trend that music festivals need to adopt. The advanced technology helps the attendees go cashless and track all their expenses and payments through the RFID bracelets. It saves the hassle of cash management at every counter and all the attendees to clear their bills at once, as well as limit incidents of theft and stealing.
4. Improved Security
In recent times, mishaps and riots at the events have become quite common, which has induced fear of such gatherings among the interested people. To attract more people and ensure them of a quality experience, investing in security and improving it is more than necessary. The organizers need to use technology to ensure proper security as well as have a contingency plan in case of unfortunate scenarios.
5. Art Installations
Music artists highly depend on inspirations for creating it, and most of the listeners have certain figures and ideas in mind while they enjoy and appreciate them. To take this enjoyment to the next level, the music festivals can include various art installations at the venue and let the attendees enjoy music while exploring them. They can also arrange a contest around it and let the attendees guess the art installation according to the song. The winners can enjoy some souvenirs too.
6. Brand Sponsorships
Another significant experiential technology trend music festivals should adopt is the utilization of brand sponsorships. The music festivals can offer a share of their profit to the charity organizations, as well as partner up with brands to include their stalls and products or even sell festival tickets through their stores. It will create hype for the event, and all the stakeholders will be able to enjoy profitability.
7. Enhanced Sound
The last but most critical experiential technology trend music festivals should adhere to is enhanced sound. The audience on the back often has to suffice with low sound, which undermines their enjoyment. Using technology to enhance the sound and ensuring every single individual can hear and enjoy it to the fullest is important. You can hire experts from experiential event agency Dubai and ensure to create a perfect atmosphere and setup that leaves the audience in awe.
Are you struggling with music festival planning?
If yes, you should not try to fix everything until the last moment as you will only be wasting time with nervous efforts. Instead, contact the professional event organizers and let them take charge of creating perfect experiences that make the event memorable for years to come.