You must have heard about the duplicate content. But do you really know about it? Do you know it can actually affect a business negatively? If not, then we are here with this blog post where we will help you understand duplicate content and the reasons to avoid it. First and foremost, let us explain to you what duplicate content means. Any content that is already available online i.e. URLs will be considered duplicate. According to the content experts of V4B, the best SEO agency in Delhi, having duplicate content on the site will cost you big. It will not only affect your rankings but your sales as well.
Before we dive deep into duplicate content and its effects, just read the following to know how it is defined by the leading search engine Google:
“Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.”
Now, let us begin with the main topics.
- Understanding keyword cannibalizationĀ
Before duplicate content, you should also learn about keyword cannibalization. It is nothing but the same or related keywords that you (on different website pages) and your competitors are using. The biggest issue with this is that they can adversely affect your organic ranking.
For instance, if you have pages on the latest digital marketing trends, they will reduce the overall quality and number of traffic. Instead, you should merge them all and create one page. This will divert more traffic. Internal keyword cannibalization also affects a business and its online presence. The best SEO agency in Delhi can help you mitigate this issue with its expertise and knowledge.
- Effects of Duplicate Content
When you constantly use duplicate content (from your own or other websites), it will bring so many issues. Some of them have been pointed out below:
- Lower ranking in the search engine results
- Website traffic will reduce
- You will get less leads
- Less number of leads will be converted
As a business, you will surely not want a situation where things get out of your content just because of the duplicate content. Therefore, you must work on it and pinpoint the duplicate content. Once you are done with this, just fix this issue with the help of the best SEO agency in Delhi.
- How to find duplicate content?
The easiest way to do so is by checking each page with similar terms or words. This process will be done manually. Besides, you can use different tools such as SmallSEOTools or Copyscape to find duplicate content. Yes, you can take the professionalsā help with this process as they know well how to do it in the least effort.
- Useful ways to remove duplicate content
The only way to fix the duplicate content issue is by removing it. Yes, you can update it later on, but removal is the very first step that you should take to reduce further damage. However, some more methods are there that you can opt for.
Below, we have mentioned the same.
- Parameters of Google Search Engine Console
You can use Google tools to scan URL parameters separately. You can even set the preferred domain or parameter handling in the tool to scanning. To decide on the right and suitable option, it is suggested to speak to the professionals of the best SEO agency in Delhi ā Value4Brand. The expert team will help you in a better way.
- Redirection
Another great way to prevent your users from reaching the pages with duplicate content is by setting a redirection. You can place the 301 error code to deal with the duplicate page material. Just keep in mind that different pages of your website will start competing with each other if they have the same content. So, it is better to combine them into one. However, before you begin with the process, redirect such pages to one consolidated one.
- Rel=”canonical” feature
Most professionals use this technique to combat the copied content. By using it, you can instruct the search engines to consider one page for the content and keywords. It will consider the factors such as links, metrics, and more.
The bottom line
When you avoid keyword cannibalism and duplicate content or fix it promptly, search engines will get a sense that you are knowledgeable and expert in your domain. When you do this, you will be rewarded with more traffic, high rankings, more leads, and better conversion. In case you do not know how and where to get started with duplicate content, you can connect with the best SEO agency in Delhi ā Value4Brand. As a prominent service provider, the expert team will not only audit the content to find the duplicity but fix the same wherever needed.
