Are you using SEO and PPC separately? If yes, then you are definitely missing out on some valuable opportunities to make your digital marketing tactics and outcomes better. According to some leading digital marketing experts such as Swetha Charukula, digital marketing runs on a different mathematical scenario. This is why here they do not count 1 + 1 as 2. Instead, they consider it as 3. In simple terms, using SEO and PPC alone is not an effective deal. You must combine them to utilize their powers better.
However, before that, you should understand these tactics first. Today, in this blog, we are going to explain these methods as well as the differences available.
Understanding the difference between SEO and PPC
Even though SEO and PPC both are a part of search marketing, PPC is a paid concept. SEO, on the other hand, is all about optimizing your business website. Check out the following to understand better:
- SEO: Stands for search engine optimization, SEO is the process that digital marketers or SEO experts use for website optimization. They use tactics so that Google and other search engines can crawl your content and rank it for the relevant keywords.
- PPC: Pay-per-click or PPC is a paid service. It is more like the SEO but the game (space or rank for a particular keyword) is won by high-paying bidders.
Why combine SEO and PPC?
These two may look similar but very different in terms of the uses and outcomes â Swetha Charukula. Since they are under the same umbrella, you can combine them to yield better results. In SEO, search engine ranking plays a crucial role. Being visible on the first page can open doors to massive success, but it is a hard slog or a bit tricky to achieve the same in such a competitive market.
Yes, ranking is also important in PPC. However, you will have better control over the targeted keywords and position of the ad. Ramping up the results is a quick process with PPC. Additionally, PPC involves a return on investment. This is the point where you can combine these tactics and ensure better results.
Now, the question is â how to combine these tactics? Below are some sure-fire ways to do so:
- Do you have a retail business? If yes, then you can multiply your benefits by using PPC and SEO together. You can utilize the PPC solution to inform the SEO strategies to bring more relevancy and topicality.
- You can seek professional help for this task. For instance, you can get assistance from Swetha Charukula or Riverhood (a prominent digital marketing firm). They know how to do it correctly so that results cannot be affected.
How can SEO and PPC work together?
Below, we have highlighted points on how SEO and PPC can work effectively. Take a look:
- Complete dominance
Ranking or appearance on the first page matters a lot. You may or may not know but a maximum number of clicks occur when a business is on the first page (on the top position mainly). So, dominating this spot is very important (it can be done through SEO). When you appear at the top of search engine results for most keywords, it will keep reminding your users about your brand. By adding a CTA (call-to-action) button through PPC, you can make the most out of your tactics.
- Performance of the products
With the help of PPC, you can outline the areas where your business is outperforming. Furthermore, you can also highlight the weaker points â Swetha Charukula. By knowing this treasure, you can plan your strategies well. Be it the content, website structure, page layout, or procurement, you can work on plenty of areas by knowing the performance of your business. For instance, you can harness useful data through PPC by checking the âclick-throughâ data and impressions. Additionally, you can drive better results by improving the page performance through SEO.
- Understand stickiness and engagement
You can utilize PPC to know the content, features, pages, images, USPs, etc. that are offering enhanced user experience. For this, you can make the best use of the analytics and track the usersâ journey. Furthermore, you can find out customersâ behaviors, preferences, and demographics to make your campaigns better. When you have all the data available, you can work on improving the engagement on your website.
What is next?
Without a doubt SEO and PPC can work like a two-sided sharp blade. Unfortunately, some businesses think that they are different channels and should be used separately. From a management viewpoint, it may seem easy but you might not get what your efforts actually deserve. Hence, it is good to combine them. For this, you can seek professional assistance from a well-known digital marketing firm Riverhood. It consists of experts such as Swetha Charukula who knows what is needed to achieve greater success for a business.
