Mobile app development has created an opportunity for businesses to thrive and grow by reaching the targeted customers or audiences. The modern business environment is highly dependent on technology. Mobile apps are useful to businesses in many ways, but the success of a mobile app depends on a common factor, and that is the user experience (UX) and user interface (UI) of the mobile app. UI ensures functionality and UX ensures the appearance of the mobile apps. We being an experienced mobile app development company in Kolkata, will share some insights on the importance of UI and UX in delivering a seamless mobile app.
Role of UI and UX in mobile app development
Considering the competition in mobile app development, mobile apps need to offer something special, unique, and valuable to audiences to stand out from the crowd. Otherwise, it will fail to fulfill its purpose. A mobile app with better UI and UX designs helps to attract more audiences, which overall increases the time spent on the app by the users. It increases engagement in your mobile app by creating a positive image of your business among the audiences or potential customers.
UI designs deal with the graphical interface of the mobile app by impacting the appearance, user experience, and interactivity. It includes various features such as buttons and icons, images and animations, color palettes, and typography. A better UI design not only impacts delivering better visualizations rather it also takes care of the navigation, user-friendliness, and overall functionality of the mobile app.
The recent trends in mobile app UI design
Esspesoft, one of the best mobile app development companies in Kolkata, knows very well about the recent trends in UI design. Technology is constantly evolving, and we being a mobile app development company in Kolkata always try to stay updated with recent trends. Check out some of the recent trends in the mobile app UI design that we find helpful to our clients.
Augmented Reality (AR) and Virtual Reality (VR)
AR and VR are very efficient in making your mobile app more efficient and appealing to the audiences. With the right implementation, AR and VR can deliver a seamless experience that can help users get a better idea of the product you are offering to them. The application of AR is abundant in the e-commerce industry as it enhances the shopping experience of consumers by giving them a vivid physical demonstration of the products.
Artificial intelligence (AI)
This trend is a game changer in mobile app design, as it revolutionizes everything from customer service chatbots to personalized product recommendations. AI also contributes to enhancing UX but differently, as it is more of a backend function that does not impact visualizations but rather offers a range of difficult functionalities that make users’ experience hassle-free.
Voice User interface and touchless functions
The implications of technologies are constantly evolving to deliver a seamless digital experience to the users. Thus, voice user interface and touchless functions are among those technologies that make the users’ experience much better. Voice assistants like Google Assistant, Siri, and Alexa are among some of the most popular voice user interfaces that deliver personalized experiences to users.
To solve the problem of complex user flows and interactions multi-directional navigation stands as an innovative solution. This method involves the use of horizontal sliders within vertically scrolling interfaces that efficiently encourage dynamic engagement. It also enhances usability and contributes to adding visual appearance.
This allows users to access different sections within the app. This fusion of multi-directional navigation breaks free from traditional scrolling, encouraging a sense of exploration which makes them spend more time on the app, overall increasing engagement.
Esspesoft is your one-stop destination for mobile app development in Kolkata. We understand that it can be sometimes challenging for small businesses to invest in mobile app development for which we provide affordable mobile app development services in Kolkata. We provide expert mobile app development solutions capable of initiating efficient functions and delivering appealing visuals.
Our team of the best mobile app developers not only provides seamless solutions but also develops strategies through intensive market research so that your business can grow and your mobile app can give you good returns. Check out our website and contact us for information.