Whilst forming content marketing campaigns, you are going to come across a point where you are required to put different pieces together in order to form a bigger picture. But to have a powerful content marketing campaign you will also require a solid framework that is dynamic and creative. Keep in mind to work on the corners and then work your way in into the development.
Here are 5 stages that you need to look into for forming your contents marketing campaign for the year 2020;
Stage one: Understanding and highlighting your goals
Knowing your aims and goals is the best way to start off with anything. In order to increase conversions it is important to define your goal, without it you’d simply be firing arrows in the dark. And that can be done by adding context around your requirements and needs. Start off with forming a hypothesis based on the input and the outcome.
For example, if your company makes a certain decision then what would be the result and effect of that decision in the later stages? Most importantly, it is the benefits that matter the most, whether you aim to raise your brands awareness or to increase the viewer engagement on social media. Solid goals are going to help you make the right decisions.
Stage two: Knowing your audience
It is crucial to understand your viewers, it is their expectations that are supposed to be met rather than your own. And the secret to a successful campaign is to have an effective strategy that caters to the needs of the audience, one that offers solutions to their queries and provides them with answers that can be implemented in daily life to make things easier.
You can understand your audience better by focusing on their personal data that may vary from their preferences to interests and gender along with many other attributes. Whether you gather this data to create a Wikipedia article or to create a content marketing strategy, without a proper connection with your audience you will not be able to get the response you wish to achieve.
Stage three: Know the assets
You will be required to decide on the assets you want to represent from your campaign in manner to add purpose to it. Not only will it give an incentive to your audience but boost your campaigns viewership. Once you have sufficient amount of ideas that may include video content, infographics, social media posts, landing pages and blogs.
There are several formats that you can choose from but make sure to pick the one that’s suitable for your viewers.
Stage four: Topics and keywords
Keywords play an essential role when it comes to publishing content on online platforms, especially if you wish to survive in the competition and stand out by ranking high on search engines. However, it is also important to use them as an additional feature within the content and not allow keywords to rule over your actual content. Contents are formed with a major goal in mind and that is to raise awareness and convey messages across, enabling audiences to learn easily. And that eventually leads to an increase in conversion rates, once the trust has been formed between the two parties; that is the business and the customer.
Find out about topics that are trending and their prospects, you can also ask your viewers as to what they want from your content through the use of polls and questionnaires. That will help you in forming the ultimate content.
Stage five: Delivery of the content
Now that you have sorted out your content, it is now time to brainstorm on how you are going to present it to your viewers. This is an important stage, where campaigns often fail to deliver the content effectively. However, there are several ways to distribute your content.
One method is to opt for paid advertisements that can represent your content on your behalf based on your targeted audience. Another option is to connect with viewers through social media platforms and by the use of call to action, encourage them to check out your content. Platforms that are based on specific communities that cater certain topics can be used to gain attention for your content. With these five stages mentioned above, you can form the ultimate content marketing campaign that signifies the importance of your brand. All there’s left to do now is to create the content and launch it for your viewers. Although, keep in mind to take calculated steps and measure your approaches along the way. You’ll gather material on your customers as throughout your journey and that is going to come in handy for future campaigns.