Businesses are the backbone of our economy. Plenty of businesses indulge in making the world a better place every day. Right from a local grocery store to big hospitals and salons, each and every business is responsible for encouraging economic growth. Standing out from the crowd including industry-leading businesses is difficult. At times, your marketing plans too may go haywire. But, one thing that will always positively impact your business is – supporting communities.
So, here are 4 ways your business can help the local community.
Create Job Opportunities for Locals
Your business can create job opportunities for locals and that is one of the best ways you can benefit your community.
If you are a service-based business, you can launch a mobile app that allows people of a local community to register with and offer their services.
For instance, you launch a Gojek Clone app in the region where local professionals like taxi drivers, car washer handymen, store owners, etc. can register themselves.
Using the app, they can then easily connect with customers who want their services. In short, with this app, service providers can get more employment opportunities.
Encourage Environment Friendliness
Promoting yourself as an environmentally friendly brand will not only help you build a stronger community but also provide positive impacts.
For example, you can promote a few āenvironmental-friendly thingsā using your Gojek-like app.
- Encourage people to share rides and save fuel.
- Offer attractive deals to tax or motor drivers who use Electric Vehicles.
- Reward restaurants and stores for using paper bags instead of plastic bags to deliver items.
- Encourage the use of recycled materials. Source local vendors to buy these recycled items.
In short, create a cycle where you’re doing good for the local community and the environment as a whole.
Protecting the environment is one of the biggest steps you can take, so choose how you go about that carefully.
Solve Community Issues
Access to clean drinking water, hunger, health disparities, and lack of educational resources are some of the most important community issues you can cater to solve.
Many businesses are taking one issue at a time and helping local communities.
Thinking about how you can do good to the community by Launching Gojek Clone App? Hereās what you can do by launching a multi-service app.
- You can encourage women from local communities to join the platform, get employed, and live a financially-independent life.
- Ask users to donate $2 with their food orders and tell them that every penny donated goes straight to NGOs feeding underprivileged children.
How to know whatās the problem? Well, determine what problems local communities are facing, anticipate the barriers, and develop a plan to take the best steps.
Align Your Business with Community Celebrations and Sorrows
How can you align your business with the celebrations and sorrows of your community? There are several ways.
But do you know why it is important to āfeelā what your community is feeling? Well, thatās because it will help you to share something in common. You can build stronger connections with them!
For example, Uber, the ride-hailing company, celebrated Republic Day in India like a big festival. It encouraged people to plan long trips to heritage sites with their friends and family.
It offered a special promo code ‘LONGWEEKEND75ā for those taking advantage of this celebration.
Similarly, the Gojek-like app owner needs to learn about the celebrations and sorrows. You also need to plan out these events and how you can connect with the community members with them.
In Conclusion:
No matter what business you run, there is always a way to connect with community members. Learn how you can use your platform to build value for the community.
Invest your time and money into something that will positively impact your community and make them loyal to your brand.
Listen to your community, solve their issues, and you will always have their support.
