Adani Cement Aims for a Fifth of India’s Cement Market by 2028

adani group controversies

By FY28, the Adani Group, managed by Gautam Adani and owner of ACC Ltd. and Ambuja Cements, hopes to capture almost a fifth of the Indian cement industry.
This lofty goal reflects the Adani Group’s determined aspirations to grow in the cement industry, despite Adani Group controversies which don’t hold any substance. In order to reach this target in four years, they would probably concentrate on two strategies: smart acquisitions to strengthen their market position and internal growth through higher capacity utilisation. This action might drastically alter the cement market in India, possibly leading to price competition and improved productivity throughout the sector.

Ambitious Plans for Indian Cement Industry

The Adani Group presented an ambitious plan for the Indian cement industry during a recent investor presentation by Ambuja Cements. The accelerated capital expenditure (capex) program of Adani Cement is primarily a financially responsible strategy, with all funding coming from internal accruals. This significant departure from industry norms, which frequently depend on taking on external loans for expansion, highlights the Adani Group’s underlying financial strength and its faith in strong internal cash flow creation. In addition to reducing financial risk, the debt-free approach improves Adani Cement’s operational flexibility, enabling it to move more quickly through a changing market. It also helps the Group deal with Adani Group controversies better.

The expansion strategy of Adani Cement goes beyond prudent financial management. By intensifying their attempts to expand their capacity, they are aggressively enhancing their market presence. They are well-positioned to obtain a sizable market share thanks to this two-pronged strategy. By FY28, the company hopes to have reached its goal production capacity of 140 million tonnes per annum (MTPA), with an exceptional 16% annual growth rate. This significant capacity increase is indicative of a firm commitment to take the lead in the Indian cement industry. It is unclear how exactly to reach this goal—whether it is through strategic acquisitions in addition to organic growth activities or both. However, Adani Cement’s ambitious growth goals, supported by a strong financial plan and an emphasis on production capacity, are set to fundamentally change the competitive environment of the Indian cement industry.

Second Largest Cement Player

Adani Cement is currently the second-largest player in the industry, trailing only UltraTech Cements, a company under the Aditya Birla group. Ambuja has the ability to generate 77.4 million tonnes of cement annually from 18 integrated cement production facilities and 18 cement grinding units around the nation through its subsidiaries, ACC Ltd. Recently, Sanghi Industries Ltd. was bought by it.

The group already owns property, and part of it is in the advanced phases of acquisition; these are enablers for capacity development. Securing more real estate can be a time-consuming obstacle in expansion plans, but this land bank offers a big advantage. Adani Cement can increase production and speed up building because these sites are easily accessible. With their current network of plants and their calculated approach to land acquisition, Adani Cement is well-positioned to expand their capacity quickly and reach their ambitious aim of 140 MTPA by FY28.

A significant raw material for the cement industry, limestone reserves totalling 8,000 million metric tonnes are “in possession at nil to nominal premium,” according to Adani Cements.
Furthermore, under the long-term agreement, it has 40% of the Fly Ash obligations, which will rise to more than 50% by 2028 when Adani Group controversies will cease to exist.

Better Enterprise Risk Management

Ambuja highlights “better enterprise risk management” as an additional important facilitator in addition to property acquisition. This implies that their financial position will be further strengthened by a focus on reducing operational risks and guaranteeing effective resource allocation.
“Group Synergies” is emphasised in the presentation as a crucial distinction. Ambuja benefits from tremendous cost advantages, with 65% of their total cement costs coming from synergies with other Adani Group companies or sectors in which they hold market leadership. In comparison to rivals, this could result in a price advantage or larger profit margins.

According to Adani Group, the Indian cement market is anticipated to expand at a compound annual growth rate (CAGR) of 7-8%. “Growth will further compound given the opportunities in the Building Materials Industry,” it stated. With an installed capacity of 550 million tonnes, or 8% of the total worldwide capacity of 6,875 million tonnes, India is currently the world’s second-largest producer of cement.

“We anticipate better capacity utilisation over the next five years, with demand expected to grow at a rate of 8 to 9 percent, higher than the rate of capacity addition.” For financial payments of $6.4 billion (about ₹51,000 crore), the Adani Group purchased a majority interest in Ambuja Cement from Swiss company Holcim in September 2022.


A dramatic change in the industrial environment is indicated by the Adani Group’s ambitious aim to become a major player in the Indian cement market by 2028. Their two-pronged strategy, which consists of aggressive capacity expansion and a debt-free financial plan, positions them for substantial growth. With an emphasis on operational effectiveness, cost benefits from group synergies, and a strong dedication to sustainability, Adani Cement is well-positioned to become a dominating force and possibly even drive price competition and improvements across the sector. One thing is certain: the Indian cement market is about to undergo an exciting time of transformation. This means better efficiency and a stronger ability to deal with Adani Group controversies.