Take a moment to look back and think : how many hours have you spent on Youtube this week?
In 2019, YouTube revealed that every day, people watch one billion hours of videos on YouTube and generate billions of views. Now do you math and understand how essential YouTube is for your marketing strategies.
To be honest, numbers don?t lie. With more than 2 billion active users all over the world, YouTube can be a great weapon in your digital marketing arsenal. YouTube is not your conventional social media platform where you can share memes and status. In fact, it is the second largest search engine after Google. So, if it is not working for you, you are not using it right.
If you are a marketer wondering how to power up your brand awareness using YouTube, we are here for you. In this blog, we will provide you with a YouTube marketing guide that will help you achieve your desired engagement rate and improve profits in 2023. So without any further ado, let?s dive right into it.
YouTube-ing is just about uploading videos and expecting them to blow up. The entire process requires patience and right strategies. You need to make your videos viewers-friendly and discoverable. Have a look at the strategies mentioned below and thank us later.
Believe it or not, your audience has a very dispersed span of attention. so , your videos have to include a hook to make your viewers curious about the videos. We recommend you edit your videos to maintain a fast pace, aiming to convey the message in less time. Another better way that contributes to hooking your audience to your videos is camera work.
You can also use some basic camera tricks to retain the attention of your viewers. For example, you can follow the tight framing rule. This means you have to put the farme very close to your subject. And if there are humans in the video, try to make it interactive. Note that lightning also plays an important role in making your videos look professional. Meanwhile, we also recommend keeping your editing simple.
Similar to the format of Instagram Reels, YouTube Shorts has made its way to people as a source of entertainment. EarthWeb has revealed that YouTube Shorts receive 15 billion views daily. And hence, we cannot stop recommending our fellow marketers to create Shorts for their YouTube channel. While the format might seem similar, Shorts is far more different that Instagram reels.
Shorts demand content creation more than lip sync video. Know that, you have to strategize, before you jump onto Shorts. As a business owner, you can use Shorts in the following ways.
- Answer all the frequently asked questions about your business and niche.
- Make a sketch creating hype about your new product or service.
- You can also release a promo of your upcoming videos using YouTube Shorts.
If you own a business, we know you have a website. How about bringing YouTube to your website?
What we are trying to say is that YouTube is currently the most popular platform all over the world, so why not bring the best to your business website and embed YouTube channel on the website. And opting to embed YouTube videos is a time- proven way to engage more visitors on websites and make your business more compelling. Besides, a YouTube widget exposes you to your website visitors and contributes to increasing the visibility of your YouTube channel.
A YouTube widget helps you to add a human touch to the website. You can also embed YouTube videos created by your customers. This will not only create social proof for your business but also encourage your potential and existing customers to create content for you.
Bonus: while you are at embedding your customers? videos, we recommend you to choose small creators. This gesture helps you to generate brand loyalty.
YouTube Stories feature is similar to that of Instagram and Snapchat. But rather than disappearing in just 24 hours, YouTube Stories last 7 days.
Yes. You read that right.
A seven day duration gives you enough time to interact with your existing and potential subscribers. You can use this feature to launch a time limited sale, or a giveaway. You can add links in the stories and get your viewers land on the purchase page.
Besides, you can also use this feature to launch a YouTube takeover by your favorite celebrity.
However, this YouTube Stories feature is given only to the YouTube accounts that have ten thousand subscribers.
Regardless of which tactic you use first, you need to know your target audience, and we hope you are already aware. Besides, as a business owner, you need to keep an eye on the analytics. YouTube Creator studio provides you with enough analytics to help you plan your content.
Once you are done with all the basic steps, we recommend you to use this complete guide. You can opt for a Youtube widget, talk to your audience in YT Stories and whatnot!
So, go ahead and shoot your shot!