The fact is that audience today are probably the most impatient generation of all time, we have to understand that nobody likes a website that’s processing slow or consumes more time to load.
Here are a few important reasons why website loading speed matters:
1. We’re all aware of the old proverb “the first impression is the best impression”. Well, that particular concept applies to websites also. When a user visits your website for the first time, you can be sure that they will make a judgment about you, your business as always remember that website is your digital face. So, It is highly recommended that you don’t mess this up because if your website is too slow or user is finding a lot of difficulty to navigate, that user is NOT going to come back. So, if you want to make a strong first impression, then make sure your website loads fast.
2. Today’s internet user is always on a hurry. Even if they have everything on the tips of your fingers, they are still always moving and always impatient. When it comes to Internet and websites, they expect speed. And if they don’t’ get it, they won’t bother or engage with it. The only chance of you will ever find people willing to wait for a website to load is only if its a high-authority site. Let’s be real. Technical problems can occur. Sometimes, even Google can have a bad day. The only problem is that you cannot risk irritating your audience with a slow website unless you’re Google. And Google doesn’t do it every day. For example if a breakdown occurs once a year, your audience will only forgive you if you’re as big and as good as Google. Otherwise, you need to make sure you have all the parameters right, and website speed is most important.
3. The aim of digital marketing is to attract people to try out your products or services. This applies to every type of web page, even a simple blog. A blogger wants readers; an online book store wants book buyers; an online electronics store wants to sell electronic items. And how can they do that? they can do that by offering a great user experience. If someone want to sell books, make sure he/she have a great collection. If someone want to sell electronic items, make sure they have all high-quality brands at reasonable prices. If he/she wants to increase number of readers, make sure he/she delivers them good content. But none of this will work if the website does not have a good loading speed. Never forget that website speed is more important for good user experience.
4. If your website speed is poor, your conversion rates are likely to be the same. On average, if your website takes longer than 3-4 seconds to load, approximately 40% of your visitors will abandon your website. What it means? It means a slow website will drive customers away. This destroys the entire purpose of having a website. Do a speed check and make sure you don’t lose your audience just because you didn’t focus on speed.
Speed Check Your Website
What we’ve discussed above clearly establishes the importance of website loading speed. Thus, it is important to test the speed of your website before you launch it. You need to know how much time it takes to load on all major browsers; and you also make sure that it has a good loading speed on all devices – whether it’s a desktop, mobile or tablet. If your goal is to serve at global audience, make sure you test the website speed for all major regions.
This is the age of the digital users. And for this digital user, quality and easy access matters a lot. Flexibility and ease of use also matter, so does speed. If your website is slow, then this digital user will find another website that offers them the same service or product but with much quicker response. So, Don’t lose your customers for something as simple as loading speed. Focus and get it right before launching.
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