If you are in the business of Instagram Marketing, you already know that building relationships with your followers is one of the most important things you need to do if you want to make money online. And I don’t just mean building Instagram relationships with your followers, but building meaningful relationships with the people who are following you first. After you’ve gained Instagram followers through other social media platforms, it is critical that you work hard at maintaining those relationships and latching onto the people who matter to you on Instagram. So how are you losing followers on Instagram?
Whether you’re running a personal or business account, in this post hope can help you analyze your Instagram activities and evaluate your attempts to gain engagement with your audience. But first, let’s define something. IS losing Instagram followers normal? The short answer is no, it is not. Followers are not losing followers because you have abandoned them, they are losing following because you have not engaged them in a meaningful way.
When it comes to Instagram, there are two main areas of your marketing efforts that can lead to losing followers. One, it can be as simple as your Instagram profile lacks engagement and a low-quality photo or video; and two, you’re not posting enough. Now before we go any further, we should clarify what ‘engaging’ means. A good Instagram profile needs to offer something of value to your audience so they’ll stay on your page, which generally means a good photograph, video, or both.
Now back to the original question, why are you losing Instagram followers? The reason is simple: your Instagram profile simply doesn’t provide any value. It’s all been done for you in the form of Instagram hashtags. So, even if people are following you on Instagram, that engagement could easily be fleeting and your followers will quickly follow you when they see you aren’t providing them any value in whatever topic you’re engaging them in.
How do you know if your Instagram profile is effectively delivering any value? By using the keyword search in Instagram, you can check out how many times certain keywords appear in the description area of your Instagram account. If you’re not using hashtags, you’re probably not providing your users with any real value.
So how do you ensure you’re offering any real value to your audience? Simple: create meaningful Instagram captions. Captions are essentially tags you can put right into your images so that you can get more engagement. The more engagement you give your audience through Instagram captioning, the more likely they are to follow you and visit your website or buy something from your site.
There are a few other things you should consider when it comes to Instagram, as well. For one, you should make sure that you’re not only posting enough but that you’re posting enough of those targeted keywords to target your audience effectively. Don’t over-post and make sure you’re not creating a bunch of meaningless tags. Also, make sure your images load quickly so that users have time to click through and see what’s available to them.
If you follow these tips, you should see a rise in the amount of engagement you’re receiving from your audience. You’ll also notice an increase in the number of users who are following you, too. When you’ve made your Instagram page more useful and valuable to your audience, they’ll be eager to follow you back. With that, you can rest assured that you’ll be able to keep your Instagram account alive and well for many seasons to come.