Whatsapp marketing is a type of news marketing that promotes a brand through WhatsApp. This channel helps brands reach large audiences, build strong customer relationships, and increase sales.
Why Should You Use WhatsApp Marketing for Your Business?
WhatsApp is the world’s most popular messaging platform. By 2020, the audience has grown to 2 billion monthly active users. This marketing channel is essential for companies looking to connect with audiences in developing countries. For example, there are 340 million monthly WhatsApp users in India and almost 100 million in Brazil. But the platform is also a good choice for promotions in the US market: 68 million Americans have access to WhatsApp at least once a month.
WhatsApp Bulk SMS Marketing helps you stay in touch with your customers – more than half of WhatsApp users view the app every day. Best of all, as SMS has a 98% open rate, you can be sure that your offers will get through.
The bottom line is that your customers love this communication channel. They trust brands with chat apps more: 53% of people say they buy from companies they can chat with.
However, there are even more reasons to apply WhatsApp to your marketing strategy. Read below to learn more about the benefits of this marketing channel.
Benefits of WhatsApp Marketing for Your Business
- Deep relationships with customers
- Higher conversion rate
- Reduced marketing costs
Using Messenger is a golden opportunity to improve your marketing strategy. There are four positive effects of using WhatsApp to promote your business.
Profound relationships with customers
Over 55% of people feel more connected to a brand when they use messaging apps. This makes WhatsApp marketing a bombproof strategy for building deep and lasting relationships with customers. Maintaining this connection, in turn, helps brands lower their costs because customer retention is 5 to 25 times cheaper than acquisition.
Out of context, WhatsApp offers businesses a number of powerful personalization options. For example, they can have personalized welcome messages, special offers, birthday wishes, etc. This approach keeps customers more connected with a brand – over 70% of consumers say they only process personalized marketing messages.
Higher conversion rate
Choosing the ideal channel for initial customer contact is crucial. People can be dissatisfied with phone calls while inaccessible via email or social media.
This is where WhatsApp comes in handy for getting your potential customers to the market. Companies claim that customers replied to 40% of their WhatsApp messages.
The best part is that messages lead to conversions. In other words, sending messages after first contacting a prospect can increase conversion rates by 112.6%. Whatsapp marketing isn’t the only way to increase your conversions, however. If there are a few more tips that you want to know, follow our comprehensive guide to optimizing your conversion rate.
WhatsApp marketing works as a kind of silver bullet for your sales. The simple trick of adding a WhatsApp phone number to your website can generate 27% more leads.
It seems that just being able to reach a brand through any messaging app creates trust with potential customers. At least 66% are more optimistic about buying a company if they are into messaging.
Better still, you can think of WhatsApp as an independent sales channel for your company. With the growing tendency of people to shop through messaging apps, it is possible. About 60% of consumers believe that they will use more couriers for shopping in the future.
Lower cost of marketing
WhatsApp is still a very convenient marketing channel, which makes this platform attractive to small businesses. All you have to do to get started is install an app and connect to the internet.
During this time, the chances that your message will get through to the customer are extremely high. On average, a user consults WhatsApp more than 23 times a day.
WhatsApp marketing leads to more conversions, improves sales, enables you to build intensive and high-quality customer relationships, and costs almost no marketing costs. Read below to learn how to create a WhatsApp marketing strategy.