History has it that in the 19th-century, legends like Marshall Field changed from wholesale to retail and had to create a strategy to attract buyers. They concluded that visual display was the way to go. And that’s how visual merchandising begun. First, it was art, but it has now advanced to become a science and one of the most critical merchandising solutions.
Although visual merchandising today is very different from what it used to be, the principles are still the same. The only difference is that it’s more sophisticated now than ever before.
So, precisely what is visual merchandising? It’s the process of optimizing the display of products and services to enhance their appearances and benefits. That could be anything from design, lighting, product placement, or even spacing.
Visual merchandising requires both online and offline strategies to entice customers and drive sales.
A sales merchandiser is the person responsible for overseeing visual merchandising procedures, processes, and activities.
If you do it right, visual merchandising is one of the most effective marketing strategies that can take your business to the next level.
In this article, you will discover 9- visual merchandising in store promotion necessary to facilitate success in your business.
Understand Your Customers’ Psychographics
First and foremost, take your time to understand everything about your target customers. And this is not just about their education, income, or age; learn their psychographics too.
Without customers, you have no business. That’s why this is so important.
Consider a Multisensory Approach
While visual merchandising is mainly about enhancing the visual appearance, there is no harm in appealing to all 5-senses. Creating a multisensory experience ensures that your customers are fully engaged, which will help you maximize your benefits. The process is known as sensory branding.
Some of the ways you can use to engage all the senses include
Sound; refers to the music you play
Touch; let them touch and feel your products
Smell; scents affect moods
Taste; ideal for selling consumables
Sight; make your displays appealing
Consider the Flow
You want the buyers to see the best of your displays. Right!? First, learn how they flow inside the store. Observe their movement from the moment they enter until they leave. Use that information to create the perfect displays.
Implement QR Codes
QR codes are among the most popular merchandising solutions right now because of the pandemic. Use them to ensure social distancing and create a healthy visual merchandising experience.
Consider Seasonal Displays
Seasonal selling is a perfect time to make crazy sales within a short time. That should never pass you. Make sure you keep up with the calendar to plan your seasonal displays accordingly.
It is okay to communicate about your products to customers by word of mouth, but that alone is not enough. Use signage to make your work easier.
Refresh Your Displays Regularly
Displays do run out of date pretty fast, so keep refreshing them.
Product grouping means organizing your and placing related products in the same display. It helps drive sales by directing customers to your products.
Technology makes work easy, and it’s everywhere. Use it to your advantage.