How To Use TikTok To Increase Audience Engagement For Your Brand

TikTok is a world famous video sharing social media application that increases in popularity day by day. Do you think if TikTok might be worth your brand or not? You need to speed up your decision-making. 

Since TikTok is a new social media platform that has gained incredible growth over the world. Millions of entrepreneurs, marketers, and influencers use TikTok to promote their businesses and achieve organic reach. 

Compared to other social networks like Facebook, Instagram, and YouTube, TikTok is a fresh and engaging platform. Also, TikTok is more popular among millions of Gen Z users who are aged below 25 years. So if your target audience is young, then TikTok is the perfect place to market your brand to get enormous organic traffic. 

On TikTok, engagement rate plays a significant role in increasing your account reach. So in this article, I’ll share some exciting tips and tricks to boost your audience engagement rate on TikTok. 

1. Add Relevant Hashtags In Your TikTok Videos

If you are wondering about getting noticed on TikTok, you need to have a strong hashtag strategy. The hashtag has the power to increase your video visibility and reach and even help you to find your competitors and potential audience. Additionally, hashtags allow you to find trending content ideas on TikTok. 

Benefits of using the hashtag in your TikTok video 

  • To expand your content reach among different audience
  • To boost your TikTok followers
  • To find your competitor on TikTok

Adding a hashtag in your video is very essential to increase your reach TikTok. Similar hashtags help users to find the content they are looking for. TikTok allows you to add 21 hashtags for a single video, but it looks like stuffing. Include a relevant hashtag with less popularity to maximize your video visibility in a short period. 

2. Post TikTok Videos Frequently

Frequency and consistency are the two main factors to increase your engagement rate and to become famous on TikTok. Posting videos regularly will make your audience connect with your brands. The more content you post on your TikTok account, the more you receive new followers and engagement rates. 

Create compelling content and boost your followers to like, comment and share your videos. The more people share your video, the more new people will see it. Post a variety of content regularly to boost your TikTok video views and increase your account’s engagement rate. 

Share content related to your brand to achieve your business goals. Use the TikTok analytics tools to find your target audience’s active time on TikTok. Post videos at peak time to get instant video views and engage a large user base. 

3. Respond To Your Audience Comments

One of the effective ways to boost the engagement rate for your brands is by building connections with your potential audience. Create entertaining videos and encourage your followers to comment on your content. 

Comments are a great feature that allows you to connect with your followers directly. The TikTok algorithm pushes your content on the FYP based on the likes, views, and comments you receive for a specific post. So reply to your audience comments as soon as possible. Additionally, you can comment on popular TikTok videos to create engagement with your account. 

On TikTok, you can reply to comments through videos. Here are the steps to follow

Step1: Take one of your videos, tap the comment option, and choose any one of the comments that you wish to reply to.

Step2: Hit the red video camera icon on the left corner.

Step 3: It will direct you to upload or record your reply

Step4: Once you record, you can send the comments to increase engagement and boost more followers to your TikTok account. 

4. Collaborate With Influencers On TikTok 

TikTok provides excellent opportunities for all types of creators and brands to grow professionally. There are many people on TikTok with a huge number of followers in their profiles known as influencers. Usually, influencers share high-quality content to promote a brand or service. 

Since they post real and engaging content, people will automatically trust them. Brands and businesses can search for influencers and collaborate with them to expand their reach worldwide. Select a perfect influencer for your brand and make sure to check if their followers are your target audience. Then tie-up with them to increase your business reach on TikTok. 

Always select a micro-influencer for your brand or business because it will be suitable for your budget. Additionally, they maintain a great relationship with their followers. So collaborating with influencers helps you to get a massive audience, and it boosts your sales and conversions. 

5. Share Your Videos With Clear Description

TikTok shows plenty of top trending videos on the “For You page” for every user. Many people will give more importance to exciting and entertaining videos on TikTok. Use the 60 seconds to share engaging content and attract millions of new audiences to your TikTok profile. 

While posting your content, add a clear, catchy description at the bottom of your TikTok video as captions. Always give a clear description in your video to grab your user’s attention and maximize your business reach to a wider audience.

Write catchy captions to attract more audience and encourage them to check your website. Adding a description to your video helps you to get more traffic and sales on your target website. Post a compelling one-minute video and boost your business reach on TikTok. 

6. Hit The Current TikTok Trends

In the TikTok “For You” page, you can see tons of trending videos with popular music. Always choose trending topics on TikTok to make your video more engaging. Because, on any social media platform, people like to watch popular videos. 

Use the trending content ideas in your videos to grow your brands or business in a short period. Additionally, trending content on TikTok will vary frequently. So always check the FYP to create compelling videos to boost your engagement. 

When you scroll for your page, you can see plenty of trending videos. If you see the same soundtrack video twice or thrice, it is a trending video. The more you post trending videos, the more it increases your audience engagement towards your business. 

Bottom Line

TikTok is a fastest growing social media platform in the digital world. So creating and recreating compelling content will boost your engagement rate and help you to get success on your TikTok profile. Interact with your TikTok followers to increase your followers count and include a link in your bio to drive traffic and sales for your business. 

Author Bio: 

Anne Joseph is a passionate social media writer working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.

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