Whether you’re starting a company or building a personal brand, creating a website is one of the most important things any entrepreneur can do today. It helps to convey important information about your venture to consumers, aids in building brand recognition, and can even attract new customers to your business. And while high-quality content and authoritative backlinks are often prioritized when attempting to leverage search engine optimization (SEO) to increase the visibility of your website, even smaller aspects can have a large impact. In fact, you can use domain names and web hosting to enhance your SEO efforts, and here’s how:
Domain extensions for name recall
Many business owners want to select more unusual domain names because they might have emotional value for them personally or they believe this quirkiness will inspire memorability. However, this tactic can often backfire, as choosing terms that aren’t necessarily relevant to your industry could create confusion among users and prevent them from actually visiting your website. If you want to keep your domain more personal, such as when building a personal brand, focus on the extension instead. For instance, you could choose the .me extension that’s as personal as it is effective. This extension represents a great call to action, while still being a trusted and SEO-friendly domain that drives results.
Domain names for building loyalty
In terms of the domain name itself, this aspect could also have a large impact on building trust and loyalty among your audience. But it has to be chosen carefully, following the most effective tactics as well. This means choosing a domain name that is easy to spell and easy to remember, creating a lasting impression on your audience. It should also be short and unique, to aid in building brand visibility and recognition. Many businesses aim to include a keyword in their domain name, too. While this could potentially help to expand your outreach and encourage customer interactions, there’s no real evidence to support this claim.
Increased security of the website
Businesses are often targets of cybercriminals, leaving both their own data and customer information vulnerable to attacks. When selecting web hosting solutions, security should be among your top priorities. If your website gets hacked and your data gets compromised, Google will surely notice, and your SEO could be negatively affected as a result. To prevent this from happening and demonstrate to search engines that you are a safe and secure website, invest in a trusted web host and an SSL certificate. Not only can this enhance your SEO efforts, but it could also support safe transactions on your website, thus building trust and reliability among consumers.
Improved availability of the site
Your customers simply can’t locate your website if it’s never there. Although often overlooked, the availability of the site can have an impact on SEO as well. If your website goes through maintenance frequently, crashes often, or takes several attempts to load, it can send a message to search engines that the site isn’t quite as trustworthy and dependable. Not to mention that slow loading times and crashes could also discourage visitors from browsing through your website, as most internet users today don’t have that kind of patience. With that in mind, selecting a reputable host with fast issue resolution times seems like the best course of action.
Providing ongoing customer support
A web host with exceptional customer support can benefit you in more ways than one. Even though availability is vital, don’t forget about the smaller details either. For example, it’s not uncommon to hit certain problems that prevent your customers from seamlessly going through their purchases. When that happens, having a good support agent on your side to quickly resolve the issue will be of utmost importance. That is why you should consider the different hosting tiers that are available with each provider. Think about the access to ongoing support, the speed of responding to tickets, the speed of solving problems, and the different times and ways you could reach customer support, to make the best decision.
Effects of exclusiveness on SEO
Most hosts provide shared network solutions, in which you share server space with other websites. However, a virtual private server (VPS) may be a better option for SEO. This will give you dedicated server space and provide you with some exclusiveness that can support your SEO efforts, while also boosting loading times and site availability. A VPS can serve as a backup to your website as well, thus keeping your site and all its contents safe and active. All of these factors can help in boosting your rankings and increase the overall visibility of your site.
Evidently, the domain name and web hosting solutions you select can be of great help in enhancing your SEO efforts. Weigh your options carefully and make a wise decision to accelerate the growth and success of your website.