SEO refers to search engine optimization which is a process of increasing traffic on a website or a web page. It includes unpaid results. It targets different searches such as image, video, industry, or academic search. Optimisation of a website includes adding and modifying content which increases the relevance of the website and removes barriers. Promoting a site to increase the number of users is another job of SEO.
SEO looks after how the search engine works, what people search frequently, refer to the keyword of the content. More the number of visitors, the higher the website will be ranked. These visitors can also be transformed to the consumers which will benefit the website.SEO is more focused on national and international searches, thus is different from local search engine optimization.
Optimization is the highly dominant search engines in the target market. Also, Google remains the dominant search engine since 2007. Requirements of successfully optimized search engines are professional translations of web pages, web hosting that provides the IP address and registration of the domain.
Social media marketing is a way of promoting a product or a website via social media. Most of the social media platform provides inbuilt features and tools for monitoring the growth of the company, viewers, engagement of Ads, and much more. companies can address several stakeholders and general people at once. Social media marketing allows the consumer to post user-generated content.
Social media accounts such as Facebook, Twitter, Instagram, etc are the major pillars of social media marketing. mobile phones are useful for social media marketing for their web browsing capabilities which allows the consumer to access the site in just one click.
WAYS HOW CAN WE INCREASE MORE TRAFFIC ON A WEBSITE
Target the interest of the viewer, post the content which is viewed more often.
CONTENT SHOULD BE RELEVANT
Posting irrelevant content may lead to a decline in several viewers. so the content must be relevant and as per the demand of consumers or viewers
Post trendy things, search for the latest news and post a relevant and catchy blog regarding it. New trends may include fashion blogging, tv serials, political issues, etc
As a blogger, you need to be regular to engage people, and to maintain their interest in your posts. post regularly.
YOUR KEYWORDS – YOUR POSTS
Put keywords in your posts . for example –“SEO EXPERT IN DELHI” so that you can get paid promotions and engage traffic on your website.
PICTURE SAY A THOUSAND WORDS
Keeping this in mind put connecting images in your blog which extracts people’s attention.
EASY TO UNDERSTAND
Write content in an easy and understandable language which can be read by the majority of users.
Make your content easy to share by giving ample sharing options. this will enhance the number of viewers on the blog
The text snippet of content should be catchy enough and self-explanatory so the viewers can get a rough idea of the content.