How to make the most of Twitter and expand your brand

social media

Twitter has 330 million monthly active users and is widely regarded as one of the first “microblog” platforms, allowing users to instantly publish brief content and updates.

They come from all over the world to watch the channel for the latest news and updates from their favorite brands. That implies you could be missing out on some serious leads if you’re not already on Twitter.

Unfortunately, while many firms are now tweeting, many of them do not understand how to use Twitter successfully to help their businesses develop. Scheduling tweets and ensuring that each post has a few hashtags does not imply that you are a Twitter guru.

Fortunately, the following tutorial will assist you in realizing the true potential of this famous social site.

Here are some helpful hints on how to get the most of Twitter.

1. Create a Twitter strategy.

On any social media platform, a well-thought-out plan is essential for success. With the correct strategy in place, you can ensure that your time and money are spent on activities that help you achieve your objectives and provide results.

Begin by deciding what you want to accomplish with your Twitter account. You might wish to do the following:

  • generate new leads and sales
  • Boost customer retention
  • Boost product awareness.
  • Reduce the cost of customer service.

You’ll be able to establish more actionable targets for your social strategy after you understand your business goals. For example, by the end of a three-month campaign, you would hope to have generated 20 new email sign-ups every month. If you want to see results, make sure your goals are explicit and measurable.

Remember to consider your target audience when developing your objectives. On social networking, don’t strive to be everything to everyone. Make judgments based on your buyer personas.

2. Create a Twitter account.

In your social media marketing plan, a strategic Twitter profile is a strong instrument. Build trust with your audience, improve your ability to appear in the correct social streams, and more by creating the perfect image for your brand. Make sure you’ve completed the following steps before moving on to the next stage of learning how to use Twitter effectively:

Fill in the blanks on your Twitter profile and optimize it: Choose a branded image for your Twitter profile shot, then describe what you do in your bio. Remember to include a secondary link in your bio to help bring additional traffic to your website.

Verify your identity: Do you want your customers to believe you’re a trustworthy business? Obtaining Twitter’s blue “verified” badge is a great place to start. Check out our five-step method to become verified on Twitter.

Link to your profile from other places: Make sure to promote your profile by including a link to it on your website, email signatures, and other social media profiles. This will increase the number of people that see your social media profile.

3. Be aware of how to use #hashtags

The all-important social media hashtag was born on Twitter. Make sure you take advantage of this opportunity. Hashtags organize your material into categories and make it easier to find your business online. According to Twitter’s research, tweets including hashtags increase brand engagement by 50%.

While there are several ways to improve your Twitter hashtag strategy, here are a few basic guidelines to follow:

Follow your hashtags with a hashtag monitoring tool to make sure you’re engaging with everyone who is using them.

In each post, don’t use too many hashtags. Twitter suggests using a maximum of two hashtags per tweet.

In hashtags, no spaces are allowed. #Social Media would refer to #Social while keeping the media part separate. Make certain that everything is connected. Also, avoid using punctuation!

On Twitter, look for hashtags that are currently popular. A list of the top trending categories connected to your profile may be found on the left-hand sidebar beneath your Twitter profile. Use these as a starting point for your initial tags.

4. Recognize when it’s appropriate to publish on Twitter.

Every minute, more than 350,000 tweets are sent via the digital airways. It’s no surprise that getting actual engagement from your Twitter followers feels so challenging. Knowing when to post to reach your target audience is an important part of learning how to utilize Twitter effectively. Consider the following example:

On Twitter, Friday is the greatest day to post.

Between 9 and 10 a.m. is the optimal time to post on Twitter.

Every day, between 10 a.m. and 12 p.m., is the safest time to post on Twitter.

Sunday mornings are the worst for Twitter activity.

Of course, each audience is unique. To ensure the best outcomes, follow these steps:

Maintain a high level of interaction with your followers by tweeting at least once a day. Remember to try posting more frequently as well.

As you learn more about your audience and their preferences, use Twitter Analytics data to change your scheduling. Schedule your Tweets using Sprout Social to ensure that you engage at the optimal moments ? or use Sprout ViralPost to do the work for you.

5. Don’t forget to interact with your audience.

It’s easy to get caught up in things like stats and measurements when learning how to use Twitter efficiently. The truth is that the most crucial thing to monitor on Twitter is your level of engagement. You have a number, not an actual follower list if you don’t communicate with them. To engage your audience, do the following:

A. Maintain an eye on your network: Read the tweets of your followers and use them to learn more about your consumers’ interests, industry trends, and more.

B. People want brands to be responsive on Twitter, so respond quickly. According to one study, 42% of consumers want a response from a brand within 60 minutes. Let your consumers know you care by responding quickly.

C. Follow, retweet, and interact: Retweet their material, follow them on Twitter, and do other things to show your audience that you care about them.

D. Interact by asking questions: Engage your audience in dialogue. Create polls and ask for their feedback on themes that are relevant to your brand. Hold a competition to get people excited about your company.

E. Use @mentions to tag people: Get involved with your network of followers and influencers by @mentioning them and tagging them in your posts. Just make sure your tagging strategies are appropriate.

6. Create a ?human? side of yourself.

?It’s critical to have a human tone of voice for your brand,? Twitter says. What exactly does this imply? Simply said, social media is all about enabling people to talk to each other. If you want to succeed on Twitter, don’t merely spam your followers with promotional material. It’s critical to represent your company’s uniqueness, but the key to success is finding a method to connect with your target audience.

Humanizing your brand entails incorporating your personality into your Tweets. Consider what kind of personality you want your company to have. Do you prefer to be relaxed and lively, or formal and sophisticated? Whatever you decide, be sure your personality remains constant. For example, Innocent maintains an amusing and eccentric internet persona:

Make sure you naturally converse with people on Twitter, in addition to concentrating on your brand voice. Respond to their comments, ?like? what they say, and demonstrate that you care about your audience. Don’t be one of those companies that just respond to tweets about themselves on Twitter.

7. Make use of multimedia to increase interaction.

Multimedia remains a vital and effective way to interact with others on social media. According to a survey of Twitter users, 82 percent of all users watch video material on the platform. These individuals even expressed a want to see more video from the persons they follow.

To increase your followers’ engagement, you could: Share a behind-the-scenes film of your company to assist establish your brand’s legitimacy and authenticity. Twitter also has a feature called “Periscope” that allows you to post a live video in real-time.

Upload photos to your Twitter stream. Don’t overlook the importance of visual content if you want to learn how to utilize Twitter efficiently. Make sure the photographs you upload are relevant to your brand and geared to start a conversation. If required, remember that you can tag up to ten people per photograph.

GIFs can be a fun approach to convey the lighter side of your company. Consider creating your own branded GIFS as Wendy did with her Frosty and fries deal on Twitter.

8. Keep an eye on your results.

Remembering to watch your brand is maybe the most crucial thing to remember while learning how to utilize Twitter efficiently. Monitoring your brand entails keeping an eye on what others are saying about you online as well as tracking your Twitter activity.

Keep track of your rivals: It serves two purposes to keep track of your competitors. First and foremost, it provides you with ideas for your own Twitter postings and activities. Second, it informs you of what others have to say about competing brands and how they compare to your own.

Pay attention to your audience: Listen to what your audience is saying about you through hashtags, @mentions, and phrases that are crucial to your business using a platform like Sprout Social. The more you understand your brand’s reputation, the easier it will be to improve it.

Twitter Analytics can help you track your marketing efforts: Twitter Analytics gives you a quick snapshot of your social media marketing efforts. When used in conjunction with technology like Sprout Social, you may receive a more detailed picture of customer interaction.

9. Experiment with different strategies.

Finally, once you’ve mastered the fundamentals of Twitter, try playing with some of the platform’s sophisticated content forms. Consider using Twitter’s paid advertising alternatives to promote specific posts and reach out to certain audiences. Alternatively, consider:

Setting up Twitter cards for your website: This ensures that your blog entries stand out among your target audience when shared on social media.

Companies have been experimenting with Live video on Twitter, including 360-degree streaming channels, for quite some time now. As video and other forms of visual media become more widely used, Live video is a fantastic complement to any Twitter account. Approach

Customer service is provided: Consider adding an additional customer service channel to your Twitter account if you have enough staff to administer it. For brand support, 67 percent of customers in the United States use social media. The Twitter activity allows you to demonstrate to your audience that you are constantly available to them.

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