The world of today is a very interconnected one thanks to the advent of the internet. As such, many people out there have the need to launch their own websites. This includes business owners, governments, private organizations, and professionals that provide website services to others. If you wish to learn how to launch your own website, below are five tips for doing so successfully.
While the domain name of a website may not be the most important component, it can still make a huge difference. There is a good reason why certain domain names have sold for tens of millions of dollars.
Good domain names are valuable real estate. If you choose the right one, consumers should be able to easily remember how to get to your website while bypassing search engines that can alert them of your competitors.
Overall, put some thought into the domain name you choose. Also, keep in mind there are now many more options than simply a .com or .org. Options like .co or .business may also be adequate for your needs.
How you go about building your website depends on a number of factors. Overall, your website should have a specific goal. Even if you think you are simply building a website to “have one,” you still need to choose some metrics that will help gauge your success.
For example, if your goal is to create a digital storefront for your business, the volume of sales you receive will be an obvious metric for you. Alternatively, if your goal is to simply alert the public of your business’s existence, the number of page views you receive may be what you are looking for.
Overall, you need to have a goal in mind to help you choose how to best achieve that goal through functional web design.
Once you have the basics down like your domain name and what you actually want to achieve with your website, you should choose the tools you will use to actually build it. Thankfully, you do not have to write the code for your website from the ground up.
Instead, there are open source options that have already completed that part of the work for you so you can focus more on the specific configurations and setups you want for your website. This includes options like WordPress.
WordPress is a “content management system” that utilizes PHP and can work with MySQL databases to help you create the website you want. While creating a website with WordPress does involve a learning curve, that learning curve isn’t quite as steep as the one you would have to take on without it. There are WordPress training courses that can help you learn how to master the software quickly.
Something else that will be very important to your website’s success is SEO, short for search engine optimization. SEO is the website design philosophy centered on obtaining high rankings in search results produced by search engines like Google, Bing, and Yandex.
This involves utilizing specific keywords and keyword phrases that internet users would enter into a search engine to find websites similar to yours. Choosing the right keywords and properly integrating them into your website can mean receiving a direct pipeline from first-page Google results to your website.
However, keep in mind that search engines like Google are constantly upgrading their algorithms and changing how those that try to take advantage of their search results are punished. Try to stay ahead of the curve.
While you can put a lot of thought and effort into the website you build, it will all be for naught if the actual end user finds the process of using your site frustrating. In that case, most visitors are likely to leave to never come back again. Instead, you need to make sure your site is functional on all relevant platforms.
Keep in mind that most people now surf the web on their smartphones instead of laptops or desktop PCs. If you have only tested your website on a laptop computer, you may be overlooking serious flaws in regards to mobile optimization on platforms like iPhone and Android.
Overall, while building a website does require some hard work, it is probably not as difficult as you first assumed. Use tools like WordPress to make the task easier, and make sure you make the right choices in regards to web design, domain name, mobile optimization, and more to achieve your website’s goals. You’re sure to benefit from doing so.