Bounce rate is the value representing the quantity of traffic that stays on your website for not more than a few minutes without moving on to the next page. When the users come to your website but leave immediately, the bounce rate spikes up affecting your SERP ranking. Even if the website looks great there may be hidden reasons for a higher bounce rate. To reduce this, you need to analyze all the features of your website and digital marketing strategies. Issues like outdated technology, old web designs, and poor content are some of the visible reasons, but there are invisible and logical drawbacks that hinder the user’s experience.
Websites are proven tools that have offered incredible development to most businesses over a decade. To compete among big brands you need a strong identity and online presence. Digital marketing techniques accompanied by exceptional web design and development can boost your traffic and sales returns. Businesses are aware of the basics of online marketing still, fail to check on the factors contributing to the improvement of digital strategies. So, let’s look into the aspects that influence your digital marketing process and website performance.
Bounce rate causes and their solutions
Each page on your website is valuable as, the traffic landing on your website may be a regular user or a random visitor. Your customers will stay and explore your website for longer than a random visitor. The latter might have landed by clicking on the links or in search of information and leave in a moment many times.
Such visitors can increase your bounce rate if your website is not welcoming. The appearance of your web pages initiates the task by grabbing the user’s attention which is then extended by the valuable contents of the page. Hence, web design has to be analyzed and modified if necessary. The trends keep changing with the changing requirements of the customers.
To achieve the expected bounce rate for your website, you have to understand the target customers and their intent. Analyze the performance of all the landing pages and build it with your customer’s needs in mind. Content of landing pages should contain valuable information that provides a solution to the users.
The loading time of pages affects the bounce rate to a greater extent. Users expect the pages to be loads typically in two to three seconds. If the images and contents are not optimized to the expected speed you lose numerous leads.
Unorganized elements that hinder the navigation on your website irritate the users whether they are new or old. Unclear details create confusion and outdated information is of no use to the customers. Hire an experienced web design company to build or redesign your website.
Using google analytics calculate the session timing on all web pages and focus on the areas concerned. Work on the features and enhance each aspect that provides a seamless experience to the users. Menu, text blocks, hierarchy, fonts, etc. form the basic group of elements that the users access as soon as they land on your websites.
A Contactless web page is an incomplete page increasing the bounce rate. Point of contact is an essential aspect to multiply the conversion rates of your website. It allows the customer to reach you at the right moment. Use creative ideas while designing the call-to-action buttons and motivate your customers to click them. Sign up, join now, enter, submit, and many more options are available to convert the leads. Place them right and make them legible.
Relevant and useful content has a major role in converting the leads landing on your website. The leads get generated only when you implement effective digital marketing strategies. Including apt keywords, while building the contents keep them visible on the search engine result pages. The users choose you over your competitors based on the quality of content.
Concentrate on building links as they are powerful enough to make or break the authority of your brand. Google console is one of the popular and most preferred tools among businesses. You can use it or any other tool to check the broken links.
When the users click on links and do not find any useful information they leave your website right away. Therefore, minimizing the broken links keeps the customers engaged for a long time. Both the internal and external links contribute to enhancing the user experience. Internal links engage the users and the external links encourage them to proceed further and learn more about your brand.
Non-responsive websites are no more encouraged by the search engines as the users prefer to use various devices to interact with businesses. Responsiveness is metric to rank the websites higher on the SERPs. Specifically, mobile-friendly websites gain more visibility these days with the growing usage of mobile phones. Google core update often emphasize this aspect to boost the user experience on search engines.
Designing a responsive website widens the audience and provides a flexible platform to stay connected round the clock. Let it be shopping, learning, entertainment, or anything the user wants is possible through the mobile-friendly website.
Timely updates and alterations
Here is a checklist of things that influence the bounce rate either directly or indirectly.
Planning and preparation of objectives
Researching the target audience
Knowing the customer’s needs
Designing and developing a suitable website
Optimizing the features and functionalities
Developing digital marketing strategies
Implementing the ideas through various digital platforms, etc.
Your actions will have a reaction that has to be analyzed frequently. Bounce rate is a metric influenced by many factors connected to the website. Each factor comprises the performance of more than a single element such as a landing page which includes all the sub-elements like structures, layouts, colors, information, etc.
Therefore, you need to perform regular analysis and update your website according to the advancements and trends. Google console reveals every data and its performance which you can compare and correct whenever necessary. It also helps you understand the causes of snags. With fast-growing digital technology, you get advanced tools and techniques to improve your marketing strategies and reduce the bounce rate swiftly.
Know your possibilities and implement strategies to match them with the customers’ requirements. Displaying your capability through the digital medium connects you with the maximum audience without wasting much resources and time. Reducing bounce rate not a big deal with the proper technique and team.
Cloudi5 Technologies is a Web Design & Digital Marketing Company started its functioning in the year 2017. We have a successful track record of creating elegant, engaging, and classic web designs for our clients. We write blogs for our clients and have also posted blogs on our specialization areas in our organization’s official web