Speech writing 101

Do you want your speeches to accomplish more than just delivering facts? Successful speeches not only inform, but also motivate, inspire, and engage their listeners. Follow these crucial steps while writing your next speech to enhance your influence.

1. Choosing the topic

The purpose of a speech is to deliver a message to the audience. The Speaker may choose his or her own topic, but it is more often than not assigned to him or her because it is the core focus of a program, conference, or presentation. The topic should, in any case, be current. Of course, the topic should pique your attention so that you can prepare and present the Speech with enthusiasm. At the same time, it should pique your audience’s curiosity enough for them to focus solely on your speech. If what you want to say clashes with what your listeners want to hear, the audience wins. An attention grabber is a topic that is novel to your listeners and that they have never heard of before. A controversial issue is also beneficial since it pushes the audience to listen closely in order to select aside.

It is important to note that when selecting a topic, the Speaker must keep in account the Speaker’s and Listener’s cultures, as well as their ages, gender, social class, and religious affiliation. It is good for the Speaker to choose a topic that is within the Speaker’s and the Audience’s knowledge levels.

2. Know your audience

Gather as much information as possible on the people who will be in the room as well as the event itself. Knowing who they are and why they are attending the event will assist you in crafting a speech that is acceptable – and relevant – for them. Before writing anything down about the speech, one must first conduct an audience analysis. A speech written for one event cannot be utilized for another. There is no such thing as a speech that is appropriate for all occasions. Each speech has a distinct purpose and is delivered in a different manner. Every speech is unique to the speaker and can be distinguished by the topic chosen, the time and location of delivery, and the audience arrangement.

3. Gather your information

Get as much background knowledge on your topic as you can and become as comfortable with it as possible. This could contain papers, briefing documents, previously delivered speeches, and expert interviews. This entails using all accessible resources to locate materials to support the Speech. Newspapers, periodicals, books, journals, and any other reading material with relevant information are good sources. Google or Yahoo are examples of Internet search engines that can be employed. People, particularly specialists or those interested in the field to which the topic belongs, are the best resource. 

Any information for a Speech topic must be relevant, in the sense that it directly addresses the topic; current, in the sense that it focuses on the present or recent past; and comprehensive, in the sense that it covers the majority, if not all, of the topic (unless the topic focuses only on a part of a general subject or issue). The information obtained must be at the Speaker’s and Audience’s level of understanding, without offending any listener. A lot of online speech writing services provide really good points when it comes to information gathering.  

4. Interview your speaker

If you’re preparing a speech for someone else, it’s critical to speak with them – even if you only have a few minutes with them. This is your chance to learn useful information, statistics, personal anecdotes or quotes, and a sense of the language that will come across as authentic and natural originating from this person.

5. Define one clear message

What would you say to your audience if you only had one line to say? Create a single statement that expresses your message clearly and succinctly: this will serve as the foundation for your speech, and everything else you say should support it, leading to the next point.

6. Decide on your arguments

Establish the major arguments or ideas that support your core statement to begin structuring your speech. Your strategy will be determined by your communication goal and may include elements such as the present difficulty and your solution, the reasons for the current situation, a milestone-based progress report, pros and disadvantages, and so on.

7. Develop an outline

You now have your primary point and supporting arguments. Create an outline based on these, and consider how the information you’ve obtained will support and fit into it. Each argument is supported by the content, and the arguments are supported by the main message. All of the research comes together in this way. It’s easy to become overwhelmed with all of the information acquired for the Speech topic. Although it would be ideal to use all of the information gathered, this is not practical, especially given the time constraints.

The first stage is to categorize the data: statistics, testimony and opinions, historical facts, and so forth. Alternatively, they could be categorized based on the argument they’re making, or the section of the issue they’re discussing. The next stage is to put the Speech together. An outline is the greatest technique for this. A Manuscript Speech and a Memorized Speech both start with an outline, which is then filled in with supporting resources. 

8. Write it

With all of your previous efforts, this may suddenly be surprisingly simple! Your material and route map are clearly laid out for you, so use your imagination and words to tie it all together.

9. Review the content and revise

You must read your manuscript aloud once you’re satisfied with it. It’s the only way to know whether or not your words are ready to be spoken. This is where you’ll make modifications to remove any uncomfortable sentences and gain a sense of which words are important and which should be cut.

10. Add final touches for a smoother delivery.

When you’ve finished your final document, it’s time to polish it up. It may be beneficial to you or your speaker to have the speech double-spaced and in large font size (16 or greater). To avoid paragraphs being split between two pages, use page breaks (which causes a distracting flipping of papers mid-thought). Treat essential words in bold or italics to provide your speaker with points of emphasis. To encourage more pauses and less reading, some speakers may benefit from having sentences broken into fragments.

Of course, if you’re writing a speech for someone else, need many levels of approval, or need a lot of research/fact-checking, you’ll have to do a few extra steps. You can create a speech that delivers your message while also being relevant and entertaining for your audience if you follow the ten steps suggested in this tip sheet.

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