Have you been looking for a way to expand your business and generate more revenue? If so, then solo ads could be the answer! Here we will discuss how to do solo ads the right way. We’ll cover all of the basics and some advanced strategies that can help you maximize your results. So if it’s time for your business to grow, read on!
1. Choose Your Solo Ads Provider Wisely
There are many solo ad providers out there, so it’s essential to do your research beforehand. The goal is to find a provider who specializes in selling high-quality traffic instead of buying any type of traffic available. In other words, this means targeting solo ads for CPA offers and sending quality traffic to high-converting CPA offers.
2. Get as Specific as Possible:
When creating your offer, try to get as specific as possible. For example, let’s say you are promoting an eBook about “how to lose weight.” You can narrow this down even further by targeting people who want to lose weight in a specific area (i.e., men who want to lose belly fat).
Narrowing your offer like this can help you reduce the number of people who aren’t a good fit for your submission, thus making it easier to convert more of the traffic you receive.
3. Tell Your Visitors Exactly What They Are Getting:
Some advertisers make one mistake when they send their visitors to a generic squeeze page with an opt-in form. If your visitors aren’t clear about what they are getting after they opt-in to your offer, you will have a hard time converting them.
Instead of buying general solo ads and sending the traffic to available squeeze pages, it’s better to buy highly targeted solo ads and send this traffic to specific lead capture pages. The prospect needs to know what they will get by opting into your offer to maximize the chances of conversion.
4. Test Your Offers:
Another thing you should do is test out different offers and sees how well each one converts. You can split traffic between two or three various offers and then measure which one has the best conversion rate. One way to test out different offers is to use a tool. It allows you to create separate campaigns and send traffic from solo ads to each campaign so that you can split test your conversions. It is a great way to boost the value of your solo ad campaigns.
5. Solo Ad A Little Bit of Your Traffic:
Another thing you can do to boost the value of a solo ad campaign is to send a small portion of your traffic from other marketing methods. This way, you’ll have more of an audience already familiar with what you have to offer.
6. Send Traffic From A Variety of Sources:
To create a more targeted message, you should send visitors to your offer from different sources such as social media, search engines, and even content sites (i.e., blogs). If you send your visitors to your proposal from multiple sources, you can wonderful-tune the message and provide more compelling offers based on the specific traffic source.
If someone finds your website through a blog post, for example, it makes sense to sell them an eCourse about blogging instead of sending them to a general squeeze page that doesn’t mention blogging.
7. Provide a Great Lead Magnet to Your Visitors:
Before sending traffic from your solo ad campaign, make sure that it’s apparent what freebie they will get by opting in for your offer. It will increase the chances of a conversion and help to establish your credibility at the same time because people know what they are getting before they are opt-in.
8. Split Test Your Messages:
You should always split test your messages to see which ones work best for each offer you promote. If you only use the same message repeatedly, this can lead to lower conversions because people will become familiar with it and know that they aren’t getting anything more than what they see in the headline.
However, if you keep testing out new messages and subject lines, then you can find ones that work better for your offer and boost your conversions as a result.
9. Use A/B Testing:
A lot of advertisers exclusively use A/B testing to get the best performance out of their ads. They create two different messages and send traffic from the same source to both (i.e., half the traffic goes to one letter and the other half goes to a second message).
This way, they can compare results and see which one performed better. It can be a bit time-consuming, but it’s definitely worth the effort in most cases.
10. Create Powerful Headlines:
One of the most critical aspects of your solo ads campaigns is your headline because this decides whether or not someone will click on your ad in the first place. If you create weak headlines, you will have a hard time getting people to engage with your ads.
That is why it’s essential to create catchy and compelling headlines that grab the reader’s attention and make them want to learn more.
11. Keep Your Headlines Short:
Your headline should be as short as possible. You usually try to keep it under ten words because longer headlines can turn people off, which is terrible for your conversions. It isn’t always the case, but in most cases, you’re going to get a better response from shorter headlines rather than lengthy ones.
12. Use Matching Ads:
Using the same headline for your ads as what you used in an email will make people more likely to click on it because they already know what it’s about. That is why it’s essential to think about how the content of your emails and ads relate before sending traffic from a solo ad campaign.
If you can, try to create the same message and include it in both of these things to dramatically increase your conversion rate.
In conclusion, the best solo ads strategies come from those that have been tried and tested. We recommend following a proven strategy to increase your chances of success as an affiliate marketer.