Everyone dreams of dominating the search results. Despite the widespread opinion, the position on the second page of search results does not mean that you do not publish content that serves the reader. Sometimes, it just means that the industry is very competitive and it’s simply impossible to outsmart your rivals. What to do then We’ve created a list of SEO techniques that will bring the results you’ve been waiting for a long time. Check out licreativetechnologies to know the other techniques on SEO research.
1. Dead Link on Wikipedia
The secret Link Building mine Wikipedia is one of the most trusted sources on the Internet when it comes to providing unbiased and objective information to its readers. Everyone is interested in getting a link from there because the authority of the site is extremely high. For this reason, promoting yourself through Wikipedia is not so easy. However, there is one way that you can use to connect the brand to the Wiki page – you can look for the option to include links in non-existing sources in its articles. It is not difficult to find a broken link, because there is a dedicated page for it…
Once you’ve found the links that were sourced in Wikipedia articles about your industry, it’s not enough to write anything in the hope of replacing the source. Editors whose task is to provide the highest quality information possible will do everything to ensure that the article you wrote is at least as good as the previous one.
Then you will learn what editors consider to be worthy of attention, which can be mentioned as a source in their articles – and that counts. It remains only to replicate them on your website, raising this topic and try to make the content even more accurate and more useful to the recipient. Submit your article and wait. Although the response rate is not exactly 100%, it can be up to 50%, and if you fill in all the documents correctly (and if your website does not shout “SPAM”), there is a chance that your article will be accepted.
2. Increase website traffic using the positioning technique for synonyms.
Search terms are important when it comes to the results displayed. This is because since Koliber appeared (Google algorithm update), we know for sure that the search engine is trying very closely to match the answer contextually to the query to better understand the intentions behind the search. What’s more, by introducing a conversational search, Google strives to provide answers that are accurate and relevant.
This phenomenon can be explained as follows: every time we search for an expression, the search engine will understand that there is a need behind it and will try to answer the given query instead of following it word for word. Partial synonyms are also great. For example, if you are looking for the phrase “SEO specialist”, among the first results on the first page you will find: “SEO expert”, “SEO services”, “Website positioning”, as these expressions do not differ much from the entered phrase.
Also, what is synonymous in this case is fluid – it does not perfectly refer to the lexical definition of the word we were taught at school, but rather a contextual, broader meaning. Many times it will be the association we have, the logical thought path we follow, hence the differences in meaning in the screenshot above.
3. Treat inactive competition links as a reference
Even the most popular and authoritative sources on the web are fighting the problem of expired links. Creating redirects or fixing them is one solution if you are the administrator of the site. You can also approach this issue from a different angle. From a competitive point of view, if a competitor has expired links for us, there is no reason not to turn the situation in your favor. After finding such expired links, you can export them and see which ones best match your site profile. Of course, tempted to copy the content of any site that has 100,000 links and 5,000 referral sites. The challenge, however, is to create something better, deeper, but equally important. After saving expired pages that are most commonly linked, you can run a separate analysis using Site Explorer, to check the backlinks of each URL that interests you. Site Explorer performs a quick backlink analysis, showing the number of relevant statistics on the page. One of the functions allows you to create a clear summary of who was linked to what content.